Selecting and editing type

Today, in selecting and pairing type we’re going to talk about:

Type Classifications:

Selecting type

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Headlines - appropriate for this setting - headline type is really carrying the identity design.

This kind of typography fits perfectly for the subheading and giving the right feelings

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These sort of type is giving the right graphical impact, as it really represents the style and personalities of the brand.

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Be cautious in choosing your body’s type, the best way is to find a type that is classic that is legible and easy to read as well as easy to pair with other fonts.

Always choose fonts based on what your clients will use.

To be uploaded: A list of independent type foundries. and Resources to learn more about typography.

Type pairing:

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Avoid pairing similar fonts:

On the left side, you can see how the letter “U” is different from each other and it doesn’t pair nicely in general.

Pair fonts from the same family:

For example, we’ve got Gill Sans bold as the headline and capitalised Gill sans for the sub-heading, and normal for the body paragraph.

You can also pair fonts with contrasting features such as bold and regular, or light with semi-bold.

Pair fonts with the different widths of the fonts.

Pair fonts that is complimentary - the more you’re comfortable with fonts the more you know which ones are good. Such as Serif vs. Sans Serif

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Typesetting:

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PRO TIP: Learn all the rules before you break them.

On the left is an example where breaking rules and committing type crime is somewhat acceptable because of how they represent the brand.

Type Foundries

Type Games