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Mod 6 - Identity Design

Putting It All Together: Identity Presentations

Presenting your work is just as important as your work itself. It will allow you to walk through your concepts and work, and increase your chances to get a yes from the client.

We’ll cover:

Why present your concepts

What to include

Where to find the best resources

⁠

Why do a presentation?

You’re the guide

Ground the design in objectives

Manage expectations

Sell your idea

Helps your client visualize

What to include

Recap of the work so far

Key goals

Brand’s positioning

The Big Idea / Ethos / Essence

Traits or characteristics

Competitive landscape

The chosen visual direction

Technical inclusions

Logo on white

Logo split screen (black & white)

Logo creative (photo etc)

Brand expansion through mockups

Mockups

Show off the design concept in action

Choose mockups that make sense

Think about the brand’s touch points

Edit colours and tones to suit the brand

Include larger and smaller mockups

Smal logo executions (favicon, labels, etc)

Large executions (signage, etc)

Show the full logo system

Benefits

They can SEE it in action

Allows you to upsell other services

Creates an emotional connection

Gets the client excited

Where to find Mockups?

Creative Market

Envato Elements

Mockup Maison

Moyo Studio

Behance

Graphic Burger

Google

Finishing Off

Recap with a comparison

Say thank you

Tell them what’s next

Prepare 2-3 questions to ask

⁠

Summary

Presenting will get you closer to yes faster

Build out the concept in full using mockups

Go above and beyond to show the idea

Finish strong and guide feedback with questions

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