Explore

Mod 2 - Closing a project

Pricing & Scope

Problem

It’s an uncomfortable topic for designers to be talking about pricing

We’ll cover:

How to define the scope of the project

What to charge

How to talk about money

Note: If you’re looking into a more in-depth course on topics like proposal and anything freelancing business related, please check the

Six-figure Freelance Designer⁠

course.

⁠

Defining a scope:

It’s crucial to know what we we promise to our client before they commit to a price

What’s included?

Deliverables: Files

Process: Sessions, Revisions, Time in each phase

What drives the scope?

Problem → Solution : the type of problem they have will influence the scope of projects

Budget, the more budget they have can determine how big of the scope can be

The price is related to the scope, but not determined by it

⁠

Type of deliverables

(Which ones are necessary and which ones are important)

Strategic Deliverables:

Vision statement

Positioning

Story

Messaging

Persona

Visual Deliverables:

Logo

Brand guidelines

Templates

Website

Stationary

Photography

Icons

Example

“Based on what you told me, I think we need to first go through a strategy session together to see how to position your brand against your competitors, and use these the decision to design the visual identity.

For starter we’ll start with your logo and guidelines for visual language like type and colors, and then we’ll implement this new design on your investors deck.

If you’d like afterwards to discuss updating the website or stationary we can do it then.”

What to charge - each category has different ranges:

Low end: beginner/low quality $50 → $500

Medium tier: Professionals $1000 → $10,000

High end: Agencies / Brand $20,000 - $200,000

Our goal is to have you comfortable within the professional tier and start moving up

But where within the range?

Experience/ Proof/ Low risk → Higher

Project complexity → Higher

Bigger scope → Higher

Think of them as multipliers

Experience x Complexity x Scope = Price

With each project you’ll get more:

Experience

Proof

Confidence

Don’t overthink - always move forward

How to talk about money:

First - have a baseline in mind: commit, don’t be afraid to be wrong, start with a comfortable pricing point

Second - when to talk about money? After discovery

If they insist before:

You can tell them your baseline price

Or try to push telling the price until you understand the problems

Always mention a range:

Helps you anchor the high range

The low end should still be a bit higher than your bottom line

Note: you want to mention the range before sending a proposal

Price packaging:

Why give them only one option?

3 is best options with a different level such as Bronze/ silver/ gold

Great opportunity to upsell

Make the best package for the middle package

Summary:

The price is tied to the scope

As you’ll develop skill and confidence, you’ll be less risky and more valuable

Make a decision about your baseline price now and increase them in the future

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.