Our goals with this program
Help you do better work and deliver more value to clients Help you earn more per project Help you work more efficiently How the program works
Watch the step-by-step videos Complete the projects as practice Submit those projects to earn your certification (2 projects) Utilize the community and coaching to give you feedback How to plan for success
Fill in the onboarding survey: Practice discipline and make the course a priority by blocking time in your calendar Do the work and ask your feedback (it will allow you to develop your skills faster)
PLEASE NOTE
Loop of improvement:
Learn → Apply → Get Feedback (repeat)
Becoming a pro takes time & effort
Consistent ordinary efforts (even small) lead to extraordinary results
Overview of the brand design process:
Communicating the value of the branding process.
Now that you have the project, you’re going to find out what they’re trying to do, what do you need to communicate
Developing a visual direction Once you and clients are aligned. This stage is to get the look & feel of the brand, and get the alignment in visual direction
Understanding the key visual element in the identity
Designing a full visual identity Brand assets, typography
Brand guidelines, assets and help client applying the brand online & offline