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Overview

Our goals with this program

Help you do better work and deliver more value to clients
Help you earn more per project
Help you work more efficiently

How the program works

Watch the step-by-step videos
Complete the projects as practice
Submit those projects to earn your certification (2 projects)
Utilize the community and coaching to give you feedback

How to plan for success

Fill in the onboarding survey:
Join the community -
Practice discipline and make the course a priority by blocking time in your calendar
Do the work and ask your feedback (it will allow you to develop your skills faster)

PLEASE NOTE

Loop of improvement:
Learn → Apply → Get Feedback (repeat)

Becoming a pro takes time & effort

Consistent ordinary efforts (even small) lead to extraordinary results

Overview of the brand design process:

Closing the project
Communicating the value of the branding process.
Strategy
Now that you have the project, you’re going to find out what they’re trying to do, what do you need to communicate
Developing a visual direction
Once you and clients are aligned. This stage is to get the look & feel of the brand, and get the alignment in visual direction
Designing a logo
Understanding the key visual element in the identity
Designing a full visual identity
Brand assets, typography
Delivering the brand
Brand guidelines, assets and help client applying the brand online & offline

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