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Logo Types and Terms

More than 20 logos descriptive

With 8 categories

Logotype/Wordmark:

This is where a logo is simply presented from whichever language is from such as:

Perfect for:

short brand names hwne you can really customize the type and bring a lot of personalities

to bring a lot of personalities

*Icon can also be preserved for user interface in app

This is where you combine both symbols and wordmark, can also called as “signature (+ tagline). For example:

Example of emblem:

A famous category from Emblem is Coat of Arms - Historic Edition - a lot of elements are brought together such as:

Can also be called as Crest or Badge or Shield (only when you use the shield shapes):

Another type of emblem is a roundel - which is presented in a circular design such as :

Single letterform is a common choice for representing a design. You can get really creative and create something that’s distinctive. For example:

Another category for this is called a Monogram where two or more letters combined together to create a symbol, for example:

Whereas a Cypher is where they’re presenting separately:

Try to develop a consistent language for yourself but be open minded with other people’s way of saying things.

This is where a brand is presented with something physical and lateral, can also be Character or a Mascot such as:

They’re not a representative of an abstract symbol, and not as tangible.

Logos that can change depending on the environment dynamically:

This is when a logo has a different alternate logo for depending on the use.

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Learn the language

Speak the language

Consider which type of logo would best serve the brand

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