Developing the Strategy

Problem

What to do with all the information you collected after the Strategy Session?

What to do after the session

How to find the meaning in the mess

⁠

Digitize your notes

Organize their notes

Research competitors / market

Write down immediate thoughts / ideas

Do you recognize patterns?

Do you recognize inconsistencies?

Do you recognize opportunities?

What are the most important things?

What is the essence?

Draft a first version of the purpose, persona, positioning & big ideas

Brainstorm multiple versions of each

Let your brain make the connections

Add new ideas

Edit ideas

Prioritize

One customer avatar or persona (or multiple)

Onliness Statement or their company purpose

Market positioning

Sometimes you will “get” it, other times you will just do your best.

⁠

Organise all your notes

Brainstorm new ideas

consolidate into your best options

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