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Created a grid to work on to create a geometric monogram
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Case Studies - Matt, Ran & Rachel
Dust Palace by Matt:
Client wants to have an understate mark that can be used for merchandise or website.
1. Draw sketches of a different palace with all the different styles.
2. Take the sketch you feel good about in Photoshop to clean it up then use Illustrator to explore it even more
3. Iterations and writing notes along the way.
4. Final work and the different application
Saver One by Ran:
1) Start with drawing and taking notes along the way
When you create a logo or concepts be sure to take any notes that comes into your mind.
2) Explore a concept that stood out
3) Duplicating a lot of the symbol and keep iterating
4) Try to get the shape that you want right in Black and white:
5) Explore which color is the right colors for the brand
Architecture Brand - case study
1) Sketching phase with sketchbook + pencil
.
2) Then bring the sketch to Procreate to refine them a little and exploring it even more.
3) Then bring the refined idea to Illustration - sometimes 2-3 concepts:
4) Never refine your design on the current version, always create multiple duplications.
5) Keep refining the design that you think provide the best solution for the brand
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