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Mod 6 - Identity Design

Broadening Your Identity Design

Everything should emerge from your Big Idea - it’s about expressing your idea as best as we can.

Just like meals - the better quality ingredients the better meal.

In this scenario, elements such as:

Logo

Type

Colour

Typographic / graphical

Photography

Illustration

Icon

Motion

Audio

Questions that may be helpful:

What would belong to the brand personality? And what doesn’t belong?

To start with, think about the key application, where the brands will appear?

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For example: taking a logo to →

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a pattern

An example: Otl Aicher - the 1972 Munich Olympic Game’s Brand identity Designer

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Photography:

Scenario - where is this going to take a place? Are you going to do a style like Apple? Is this going to be in the studio?

People - Are they going to be people in the shot? If they are, what are they doing?

Perspective - which angle are we doing?

Crop

Colour grade - can we introduce consistency in a style through colour grading?

Shutter speed - do we want to have super clear photography?

Depth of field - do we want to have the cool bokeh background?

Is this an overall identity or a campaign?

Please pick a couple of the above to create consistent brand photography.

Illustration:

An illustration is a great tool and element that can bring personalities to a brand

There are a lot of options you can explore that can fit the style that you have.

Motion & Audio:

With the fast internet nowadays, the motion has become more popular

You can add motion into your brand to create the different movements and feels

Maybe consider to pair with an audio in to the motion to complete the whole experience

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