Skip to content

Day 1: Introduction to Lean Startup

Definition of Lean Startup
Fundamental Principles
History and origins of the concept

Day 2: The Entrepreneurial Mindset

Attributes of a Successful Entrepreneur
Developing an Entrepreneurial Mindset
Resilience and Adaptability

Day 3: Business Model Canvas

Introduction to the Business Model Canvas
Understanding the 9 Blocks of the Canvas
Practical Exercise: Creating a Business Model Canvas

Day 4: Problem Validation

Identifying the Problem to Solve
Techniques for Validating the Problem
Practical Exercise: Problem Validation

Day 5: Development of the Minimum Viable Product (MVP)

What is an MVP?
Why is it Important for a Lean Startup
Practical Exercise: Designing an MVP

Day 6: The Build-Measure-Learn Method

Introduction to the Build-Measure-Learn Cycle
How to Implement the Cycle in a Lean Startup
Practical Exercise: Application of the Build-Measure-Learn Cycle

Day 7: Marketing Techniques for Lean Startups

Introduction to Growth Hacking
Digital Marketing Tools
Creating an Effective Marketing Strategy

Day 8: Analysis, Interpretation of Data, and A/B Testing

Fundamentals of Data Analysis and Data Analysis Tools
Key Metrics and KPIs, Data Visualization
Principles of A/B Testing and Techniques for Optimising Conversions

Day 9: Lean Startup and Innovation

Techniques to Stimulate Innovation
Creating an Innovative Work Environment
Practical Exercise: Generation of Innovative Ideas

Day 10: Managing Resources, Network Building:

Financial Planning and Identifying Key Financial Metrics
The Importance of Networking and Techniques for Building Networks
Types of Funding and How to Attract Investors

Day 11: Risk Management, Scalability, and Legal Aspects:

Risk Identification, Risk Mitigation and Contingency Planning
Success Factors for Scalability and Growth Strategies
Fundamentals of Corporate Law
Intellectual Property Protection (patents, trademarks, copyright)

Day 12: Effective presentation and Pitching:

How to prepare an effective pitch
Presentation strategies and storytelling
Building a persuasive argument for your product/service.

Project Work

DAY 13: Problem Identification and Definition

Identification of the problem that your startup aims to solve. Brainstorming and discussion.
Problem definition. Synthesis and clear formulation of the problem that your startup intends to solve.

DAY 14-15: Business Model Canvas Creation

Introduction to the Business Model Canvas. Brainstorming on the first five blocks of the canvas (customer segments, value proposition, channels, customer relationships, revenue streams).
Discussion and definition of the first five blocks of the Canvas.
Brainstorming on the remaining four blocks of the Canvas (key resources, key activities, key partnerships, cost structure).
Discussion and definition of the remaining four blocks of the Canvas.

DAY 16: Minimum Viable Product (MVP) Development

Brainstorming and discussion on developing an MVP that could solve the identified problem.
Initiation of the design of your MVP.

DAY 17: MVP Completion and Build-Measure-Learn Cycle Planning

Completion of the design of your MVP. Discussion on planning the Build-Measure-Learn cycle.
Implementation of your MVP and initiation of data collection.

DAY 18: Data Analysis and Optimisation

Analysis of the data collected from your MVP.
Optimisation of your product based on the collected data.

DAY 19: Pitch Preparation

Preparation of the pitch for your startup.
Pitch practice and receiving feedback.

DAY 20: Presentation and Review

Each team presents their pitch to a panel of "investors" (which could be course instructors, other students, etc.).
Receiving feedback, reflecting on the process, and identifying the next stages for your startup.


Creare glossario terminologia usata e faq dei micro argomenti

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
) instead.