Building a persuasive argument for your product/service.
Project Work
DAY 13: Problem Identification and Definition
Identification of the problem that your startup aims to solve. Brainstorming and discussion.
Problem definition. Synthesis and clear formulation of the problem that your startup intends to solve.
DAY 14-15: Business Model Canvas Creation
Introduction to the Business Model Canvas. Brainstorming on the first five blocks of the canvas (customer segments, value proposition, channels, customer relationships, revenue streams).
Discussion and definition of the first five blocks of the Canvas.
Brainstorming on the remaining four blocks of the Canvas (key resources, key activities, key partnerships, cost structure).
Discussion and definition of the remaining four blocks of the Canvas.
DAY 16: Minimum Viable Product (MVP) Development
Brainstorming and discussion on developing an MVP that could solve the identified problem.
Initiation of the design of your MVP.
DAY 17: MVP Completion and Build-Measure-Learn Cycle Planning
Completion of the design of your MVP. Discussion on planning the Build-Measure-Learn cycle.
Implementation of your MVP and initiation of data collection.
DAY 18: Data Analysis and Optimisation
Analysis of the data collected from your MVP.
Optimisation of your product based on the collected data.
DAY 19: Pitch Preparation
Preparation of the pitch for your startup.
Pitch practice and receiving feedback.
DAY 20: Presentation and Review
Each team presents their pitch to a panel of "investors" (which could be course instructors, other students, etc.).
Receiving feedback, reflecting on the process, and identifying the next stages for your startup.