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This Page Last Updated: 09/26/2021
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Hi, my name is William Love and now is the time to execute on your legal for your startup.
I lead the legal office hours on our , and make sure it is a neutral and encouraging debate about a Startup’s legal execution.
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I am an attorney who focuses on Startups, and the innovative technology that makes things work.
Barred in Illinois and a Certified Mediator (on the VC board of the ), I encourage startups to take their head out of the sand and execute on the legal aspects of their business to their advantage.
While I am currently am in the field and focusing on AG-tech/AG-business/VC and litigation, I notably have been associated with Food Related Startups, Privacy Startups, Medical Startups, and both SaaS and Zebra Startups.
I love untangling business models and the associated legal and make them support and work together. As a result I am at the contact between Startup and the VC model, both of which deserve to be disrupted.
I am a Chicago Attorney, who virtually works out of Chicago and rural America.
I provide these resources in conjunction with my pro bono work with and on , to help reduce Legal Execution Debt (Yes, I invented the term to make my professional life easier).
Legal Execution Debt ... What is it?

While there is a robust discussion about , Startups tend to take the “easy” solution when it comes to legal execution.
Like technical debt, this “legal execution debt” imposes a non-obvious cost, namely:
the implied cost of additional rework caused by choosing an easy (limited) solution now instead of using a better approach that would take longer or might be more expensive in the short term (but less in the long term).
Unlike technical debt, it isn’t just future cost that a Startup occurs when it adopts this legal execution debt. Startups also (and more importantly) unknowingly adopt booby traps that may render them “dead on arrival”.
Why does legal execution debt occur? Generally when people ignore that legal is a way to execute on product (and ignore what is the product they are selling).
To give context, Here are some common rationalizations that lead to legal execution debt. When they are combined with the example it yields a ⚠️ red flag to most attorneys.(collapsed).
“X is better than nothing at all” is confused with “this is what you need to do”
Example ⚠️ Founder’s Agreements written by Founders.
Business people believe themselves to be much smarter than ... almost everyone (including other business people), but especially attorneys, after-all that is why they are the client and attorneys are merely attorneys.
Example ⚠️: DIY or SaaS formation of legal entities; and contracts (like ToS).
When the getting funding is the priority, rather than making money sustainably.
Example ⚠️: Casual investment; Causal Finder’s Agreements (of Investors)
I’m a technical person who is entrenched in startups, I know what to do. Every Startup has the same legal problems.
Example ⚠️: Current Employment Agreements (Daytime Job) and IP.

While I tend to educate clients about legal execution debt, many do not. It is my goal in this resource page to have that discussion with you, the reader, so that you can understand the risks you take, and perhaps more importantly, how to cost effectively blunt that debt and take the appropriate measures to actually increase your opportunities for innovation.
It has come to my attention that great minds think alike. Who knew? Here is on “legal technical debt” (still like legal execution debt better and my over 10 year stint of using it probably won’t change in the future). As we say in r/startups, it's nice to see that others have validated the dorky concepts I use professionally. Check it out.
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