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BRA01: Feedback + Notes

Change the way we internet. For good.

By setting the gold standard for data value
By establishing best safe, reliable data-trading practices
By creating open, clear communication between brands and consumers
By reducing ad fraud

For Brands
Because brands are paying top dollar to better understand who's interested in them. They should get what they pay for.
For Consumers
Because consumers deserve to know what their data is worth. Because consumers are not the product of the internet.
For Profit
Because whether you’re a brand or a consumer, we all got to get paid. There’s nothing wrong with making a profit, so long as it’s not at the expense of others.
For Benefit
Because the internet was meant to bring us all closer together. And if we’re all going to be watching each other, the least we can do is watch out for each other.
For Internet.
<p>Because internet.</p>
The Problem:

OKTY (Consumer):
Your attention powers the internet. Brands pay to know what you look at. But they’re not paying you. Why not?
The way we buy and sell data is outdated. It’s about 
time for an upgrade. It’s time to rewrite the <script>
PEAZIE (Brands, Current):
Brands and consumers aren’t seeing each other clearly. Or seeing eye-to-eye on how to value and trade data. We’re pulling the attention economy into sharp focus. And helping all parties see how they can benefit and profit from better data practices.
OKTY (Brands, Future):
Out of touch. Out of focus
Brands and consumers aren’t seeing each other clearly. Or seeing eye-to-eye on how to value and trade data. We’re pulling the attention economy into sharp focus. And helping all parties see how they can benefit from better data practices.
False advertising
Brands and consumers are being taken advantage of.
Digital ad fraud currently costs USD$19—44bn/pa. And that's expected to reach ~USD$88bn by 2022
Between 5—50% of all digital ad spend isn't being seen by real people.
Resulting in wasted money. And false data.
It's not the size that counts. It's how you use it
Big data is only valuable if the data is accurate. Unregulated data practices and self-regulating platforms have made buying and selling user data for advertising content on the world wide web the wild wild west. Bots and click farms are committing information superhighway robbery. Brands are wasting money on accruing inaccurate data on customers that either don't exist, or behave like robots, not people.
The Net Effect
More expensive products and services as the expense of wasted ad spend trickles down to consumers.
Users are paying to be spammed with advertising that isn't relevant to them.
We need to change the way we internet
Here's how we can help:
Set a new gold standard for the value of data
Give consumers control over their data: what's shared, when it's shared, and who it's shared with
Feed brands high-value, accurate data from real, consenting adults
Create a market where this data can be traded at a fair price for things consumers really want
The best security permission? Just ask.
Our platform asks permission every step of the way. Consumers can choose what they share, who with, and when.
Allow loc
Carrots only work on rabbits.
What's the point in offering consumers rewards that they don't want?
Relevant rewards and offers from brands that matter to our users.
No false advertising.
No bots.
No click farms.
Real people. Real data. Real results.
Trade up.
Trade up your data value to cover your next Netflix bill.
Offset your digital lifestyle with your digital life.
Get your fair share.
We're setting a new gold standard for the value of data.
Users are abused
of the average user’s mobile data is for ads and trackers, costing .
Ads use about 5 seconds of mobile load time on average.
Ads decrease phone battery life by as much as 21%.
Privacy is violated when large media sites host up to 70 trackers.
Malware (malvertisements, ransom-ware) is up 132% in one year.
Publishers are hurting
Google and Facebook take 73% of all ad dollars and 99% of all growth.
Revenue is recently down 66%.
Bots inflicted $7.2 billion in fraud last year.
Over 600 million phones and desktops run ad-blocking.
Publishers cannot seamlessly monetize value added services.
Advertisers are losing
Advertisers lack good information on what they are paying for.
Marketers are often fooled by bogus websites and bots that commit fraud.
Targeting is poor, making users more likely to ignore ads.

Digital advertising is broken. The marketplace for online advertising, once dominated by advertisers, publishers and users, has become overrun by “middleman” ad exchanges, audience segmentation, complicated behavioral and cross-device user tracking, and opaque cross-party sharing through data management platforms. Users face unprecedented levels of malvertisements and privacy violations. Mobile advertising results in as much as $23 per month in data charges on the average user’s data plan, slow page loads, and as much as 21% less battery life. In response, over 600 million mobile devices and desktops (globally) employ ad blocking software and this number is growing. Traditional publishers have lost approximately 66% of their revenue over the past decade, adjusted for inflation. Publishers face falling revenue, users feel increasingly violated, and advertisers’ ability to assess effectiveness is diminished. The solution is a decentralized, transparent digital ad exchange based on Blockchain. The first component is Brave, a fast, open source, privacy-focused browser that blocks third party ads and trackers, and builds in a ledger system that measures user attention to reward publishers accordingly. Brave will now introduce BAT (Basic Attention Token), a token for a decentralized ad exchange. It compensates the browser user for attention while protecting privacy. BAT connects advertisers, publishers, and users and is denominated by relevant user attention, while removing social and economic costs associated with existing ad networks, e.g., fraud, privacy violations, and malvertising. BAT is a payment system that rewards and protects the user while giving better conversion to advertisers and higher yield to publishers. We see BAT and associated technologies as a future part of web standards, solving the important problem of monetizing publisher content while protecting user privacy.
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