The world's been powered by consumer data
some time. In the digital age, the value of that data has skyrocketed.
(NewCo), along with
, are all built with the same goal in mind: to help the consumer understand and quantify the value of their data, and actively participate in trading it for things they want.
We understand that there are a lot of moving parts. 3 businesses, stakeholders across every market and vertical. You have to ask consumers for consent. Governments for permission. Investors for money. Partners for deals.
Each business plays its part. And we don’t want one brand to rule them all.
But while we don’t have one business, we do have one family. You’ve got one team, one dream. Each brand, business, and product plays its role.
And just like members of a family, each business, brand and product is both built from the same stuff, and has a wholly unique way of expressing itself.
Same genes, totally different phenotypes.
We're bringing all three businesses into the same family, as we did with
We'll be starting out with a digital branding package, with the view to work towards the rollout of the design and dev of their sites.
Brand Strat (for all 3 businesses)