NEW000: NewCo Master Plan

Explore

000: Introduction

👀 Overview

The world's been powered by consumer data by some time. In the digital age, the value of that data has skyrocketed.

Sovrnti (NewCo), along with

Ivy Koin⁠

and

Peazie⁠

, are all built with the same goal in mind: to help the consumer understand and quantify the value of their data, and actively participate in trading it for things they want.

3 Businesses, 1 Project

We understand that there are a lot of moving parts. 3 businesses, stakeholders across every market and vertical. You have to ask consumers for consent. Governments for permission. Investors for money. Partners for deals.

Each business plays its part. And we don’t want one brand to rule them all.

But while we don’t have one business, we do have one family. You’ve got one team, one dream. Each brand, business, and product plays its role.

And just like members of a family, each business, brand and product is both built from the same stuff, and has a wholly unique way of expressing itself. Same genes, totally different phenotypes.

What are we doing here?

We're bringing all three businesses into the same family, as we did with Mindset. We'll be starting out with a digital branding package, with the view to work towards the rollout of the design and dev of their sites.

Workshop

Reverse Brief

Brand Strat (for all 3 businesses)

Creative Direction

UX Prototype

🔬 Details

Competitors — Client Initial

Competitors — Client Initial

Name

Focus

Type

Website

Direct/Indirect/Allies/Heroes

Notes

Name

Focus

Type

Website

Direct/Indirect/Allies/Heroes

Notes

Datawallet

B2C

Data wallet

https://datawallet.com/

Direct

Datawallet is close to the B2C side of NewCo

Vetri

B2C

Data wallet

https://vetri.global/

Direct

Datawallet is close to the B2C side of NewCo

Datum

B2C

Data wallet

https://datum.org/

Direct

Synapse AI

B2C

Data exchange

https://synapse.ai

Direct

BigToken

B2C

Data exchange

https://bigtoken.com/

Direct

Spring labs

B2B

ID & Data exchange

https://www.springlabs.com/

Direct

The DX Network

B2B

Data exchange

https://dx.network/

Direct

Ocean Protocol

B2B

Data exchange

https://oceanprotocol.com/protocol/

Direct

Sell your data to AI

Dawex

B2B

Data exchange

https://www.dawex.com/en/

Direct

Narrative

B2B

Data exchange

https://www.narrative.io/

Direct

Basic Attention Token

B2C

Rewards token for Brave Browser

https://basicattentiontoken.org/

Direct

Closest in terms of using a token to reward participation

Solid

B2C

Data exchange / Decentralized Web

https://solid.inrupt.com/

Direct

Decentralized Web - Tim Berners Lee's latest endeavour

UBDI

B2C

Data exchange

https://www.ubdi.com/

Direct

Measure Protocol

B2C

Data exchange

https://www.measureprotocol.com/

Direct

Interesting

Direct

Dashlane

B2C

https://www.dashlane.com/

Direct

Lastpass

B2C

https://www.lastpass.com/

Direct

There are no rows in this table

Count

⁠

🔗 Links etc.

⁠

Toby's initial research⁠

⁠

https://ivyproject.com/⁠

⁠

https://www.peazie.com/⁠

⁠

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