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000: Introduction

👀 Overview

The world's been powered by consumer data by some time. In the digital age, the value of that data has skyrocketed.

Sovrnti (NewCo), along with and , are all built with the same goal in mind: to help the consumer understand and quantify the value of their data, and actively participate in trading it for things they want.


3 Businesses, 1 Project

We understand that there are a lot of moving parts. 3 businesses, stakeholders across every market and vertical. You have to ask consumers for consent. Governments for permission. Investors for money. Partners for deals.
Each business plays its part. And we don’t want one brand to rule them all.
But while we don’t have one business, we do have one family. You’ve got one team, one dream. Each brand, business, and product plays its role.
And just like members of a family, each business, brand and product is both built from the same stuff, and has a wholly unique way of expressing itself. Same genes, totally different phenotypes.

What are we doing here?

We're bringing all three businesses into the same family, as we did with Mindset. We'll be starting out with a digital branding package, with the view to work towards the rollout of the design and dev of their sites.
Workshop
Reverse Brief
Brand Strat (for all 3 businesses)
Creative Direction
UX Prototype

🔬 Details


Competitors — Client Initial
Name
Focus
Type
Website
Direct/Indirect/Allies/Heroes
Notes
Datawallet
Datawallet is close to the B2C side of NewCo
Vetri
Datawallet is close to the B2C side of NewCo
Datum
Synapse AI
BigToken
Spring labs
The DX Network
Ocean Protocol
Sell your data to AI
Dawex
Narrative
Basic Attention Token
Closest in terms of using a token to reward participation
Solid
Decentralized Web - Tim Berners Lee's latest endeavour
UBDI
Measure Protocol
Interesting
Dashlane
Lastpass
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17
Count


🔗 Links etc.


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