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NEW000: NewCo Master Plan
000: Introduction
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000: Introduction

👀 Overview
The world's been powered by consumer data by some time. In the digital age, the value of that data has skyrocketed.
Sovrnti (NewCo), along with
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and
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, are all built with the same goal in mind: to help the consumer understand and quantify the value of their data, and actively participate in trading it for things they want.

3 Businesses, 1 Project
We understand that there are a lot of moving parts. 3 businesses, stakeholders across every market and vertical. You have to ask consumers for consent. Governments for permission. Investors for money. Partners for deals.
Each business plays its part. And we don’t want one brand to rule them all.
But while we don’t have one business, we do have one family. You’ve got one team, one dream. Each brand, business, and product plays its role.
And just like members of a family, each business, brand and product is both built from the same stuff, and has a wholly unique way of expressing itself. Same genes, totally different phenotypes.
What are we doing here?
We're bringing all three businesses into the same family, as we did with Mindset. We'll be starting out with a digital branding package, with the view to work towards the rollout of the design and dev of their sites.
Workshop
Reverse Brief
Brand Strat (for all 3 businesses)
Creative Direction
UX Prototype
🔬 Details

Competitors — Client Initial
0
Search
Name
Focus
Type
Website
Direct/Indirect/Allies/Heroes
Notes
1
Datawallet
B2C
Data wallet
Direct
Datawallet is close to the B2C side of NewCo
2
Vetri
B2C
Data wallet
Direct
Datawallet is close to the B2C side of NewCo
3
Datum
B2C
Data wallet
Direct
​
4
Synapse AI
B2C
Data exchange
Direct
​
5
BigToken
B2C
Data exchange
Direct
​
6
Spring labs
B2B
ID & Data exchange
Direct
​
7
The DX Network
B2B
Data exchange
Direct
​
8
Ocean Protocol
B2B
Data exchange
Direct
Sell your data to AI
9
Dawex
B2B
Data exchange
Direct
​
10
Narrative
B2B
Data exchange
Direct
​
11
Basic Attention Token
B2C
Rewards token for Brave Browser
Direct
Closest in terms of using a token to reward participation
12
Solid
B2C
Data exchange / Decentralized Web
Direct
Decentralized Web - Tim Berners Lee's latest endeavour
13
UBDI
B2C
Data exchange
Direct
​
14
Measure Protocol
B2C
Data exchange
Direct
​
15
​
​
​
​
Direct
​
16
Interesting
​
​
​
Direct
​
17
Dashlane
B2C
​
Direct
​
18
Lastpass
B2C
​
Direct
​
There are no rows in this table
17
Count
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🔗 Links etc.
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