ATF needs to be light and bright and white. We can’t use the purple ATF.
We can’t use any abstracted 3D imagery. It needs to be directly linked to the copy in all instances.
We should only be using the 3D assets ATF. The only exception/s are the phone (black only) and the target with the assets just above the footer, and the pen and paper or camera where we’re saying ‘Cash in on your creativity_’
Email Sign Up needs to have a lot more prominence ATF. It doesn’t need to be sticky but it does need to have weight.
We need to be really diligent with carrying the copy over.
Keep the intent of each section.
3 x Phones with App Screens (Static) – we need to take this back to the previous layout. It should be vertically stacked.
Key messages on Black need to be prominent. These should be treated as a pull quote.
All the copy is intentionally structured.
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