POP - our Planning & Ordering Portal is where MarComms teams will plan all of their assets for a campaign, centralizing visibility, asset ordering, and link delivery. In other words, Marketing teams plan all of the assets they will create for a title along with which assets they will proactively localize for other regions, and it allows regions to request localized versions if their language was not part of the original strategy.
There is a ton of documentation on POP, we’ll start from the beginning and dive deeper with each link out below.