E
Enjoyment
Overall enjoyment of the book/story/general feeling of the book as a whole.
S
Start
Did the book hook you from the beginning? Was the start a bit of a drag/boring/hard to get into? Did you have to push yourself to keep going?
C
Characters
Are the characters well fleshed out? Do they have a backstory? Fears? Hopes? Beliefs? Do they stick to them, or do they do things out of character? Were they just cardboard cutouts to move the plot along as needed, or did they feel like real people performing real actions?
A
Atmostphere/Worldbuilding
How is the setting? Is it detailed enough to feel immersed but not so full of descriptions that it gets bogged down? Is it original and imaginative (for fantasy) or a carbon copy of everything else? Has work clearly been put into creating this world?
P
Plot/Logic
Does the plot make sense? Is it original, or is it repetitive of other works? Was it predictable or full of creative plot twists? Were there any glaring plot holes that took away from the reading experience?
E
Ending
How does everything wrap up? Was it cut off or rushed? Were all the important plot points resolved? Includes the middle of the book, was your attention still hooked or were you ready for it to be over?
S
Style
Writing as a whole. Did everything flow, or did it feel clunky? Did word choices make sense? Does the plot structure make sense? Are the chapters too long or too short? Was it too info-dumpy and full of exposition, or did the information given feel right? Did the pacing of the story make sense?