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Cancellation Flow Vault [TEST VERSION]
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Losing Benefits

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CXL
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CXL highlights in bold that users will “lose access to all content” if they cancel — including the courses they’ve complete. This portion feeds to the sunk cost fallacy.
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Idea:

Play on the sunk cost fallacy if it exists. What have users already invested time in that they will lose when they cancel?

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View CXL Flow
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Losing Benefits
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Instead of saying “Your account is cancelled”, ClickFunnels says “deleted”. That’s a much stronger word. The make yet another offer that is time-boxed with urgency “Special One Time Offer — Won’t be available if you close the page”. There’s illustrations and in this case, pausing is not free.
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Idea:

Pause might not be free. It can be done at a lower cost. While the downside to cancellation can be losing all your data.

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View ClickFunnels Flow
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