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The Coda Offer Model: Transparency around equity
Introduction
Share offer details
Look at the data
Evaluate your options
Checklist: Equity questions
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Evaluate your options

Choose the compensation package that works best for you.
We want to help you understand your compensation better. This tool can help you make sense of how startup equity works and how various growth scenarios affect your own compensation. You'll be able to compare your best alternative option against your offer. Also, you're given a choice of three offers, so you can choose the one that makes the most sense to you!

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1. What is your BATNA?

Your BATNA, or ‘Best Alternative To a Negotiated Agreement’, is the best option you are comparing this offer to.
Edit the field in blue with your best 4-year total compensation of your top alternative offer. Ex. if it’s for an offer that’s for $175,000 total comp per year, enter $700,000 below. To edit, just double-click the blue cell and enter your desired compensation at the end of four years.
4 Year Total Comp
Compensation Per Year
1
$700,000
$175,000
There are no rows in this table
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2. Select a package:
Option 1
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Click the options dropdown list to review the salary and equity details for each option.

Option
Salary
Signing Bonus
Shares
Fully-Diluted %
1
1
$100,000
$10,000
50,000
0.417%
2
2
$115,000
$10,000
45,000
0.375%
3
3
$130,000
$10,000
40,000
0.333%
There are no rows in this table
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3. Review your comp and stock value projections

This is the fun part — figuring out what your equity is worth across various growth scenarios. Note: The outcomes below were established by the company help you evaluate your options.
Outcome
Company Value
Dilution
Stock Value
Package Value (4yr)
Comp/Yr
Comparison to BATNA
Comparison line
1
Washout
$0
0%
$0
$410,000
$102,500
59%
2
Drop
$18,000,000
0%
$75,000
$485,000
$121,250
69%
3
Current Valuation
$36,000,000
0%
$150,000
$560,000
$140,000
80%
4
Low Growth
$72,000,000
0%
$300,000
$710,000
$177,500
101%
5
High Growth
$360,000,000
10%
$1,350,000
$1,760,000
$440,000
251%
6
Tail Reward
$720,000,000
30%
$2,100,000
$2,510,000
$627,500
359%
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