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Katelyn Bourgoin's Newsletter OS **Free Template**
Katelyn Bourgoin's Newsletter OS
Your Newsletter's Pillars
Newsletter Structure
Topic Storming
Newsletter Issues
Sponsorships
Growth Campaigns
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Growth Campaigns

Katelyn Bourgoin
user-manual
As a newsletter operator, you will need to continuously grow your audience and sponsorships.
Template Instructions
⁠
Clear example data
⁠
and add your own growth ideas to
Growth Ideas Table
⁠
.
⁠
Growth Execution Board
⁠
is a view of
Growth Ideas Table
⁠
where you can track growth campaigns in a Kanban Board view.

⁠

⁠
Add new idea
⁠
⁠
Growth Ideas Table
1
Title
Status
Owner
Description
Confidence
Ease
Action Plan
Results
Verdict
Post-Mortem
KPI
1
Mystery prize giveaway
Archived
​
Use ‘Motivating Uncertainty Effect’ topic to promote our own mystery giveaway. CK links didn’t work and I need to troubleshoot.
Open
128 subscribers clicked to refer a friend via SP
69 new referrals
Meh
Open
​
2
Sparkloop Upscribe Program
In Progress
​
Use Sparkloop’s paid partner program to grow list
Open
Upscribe is a big success. We’ve gotten 1000+ new subs through our partners.
Success
Open
​
3
SparkLoop Partner Network
Done
​
SL Partner Network allows us to pay to get other newsletter operators referring us
Open
Early results: very promising. We’ve gotten 200+ referrals from Ness Labs already.
Success
Open
​
4
Use lead magnet to get sign-ups
Backlog
​
Use existing asset (eg. Customer-fit scorecard or buyer psychology cheatsheet) to secure more email subscribers Risks: could attract people who sign-up for the asset and never read emails
Open
​
​
Open
​
5
Creator Collab Giveaway
Backlog
​
Come together with other creators for a giveaway like
this
⁠
one. Could theme it around back-to-school?

Open
​
​
Open
​
6
Add branded content revenue stream
Backlog
Katelyn Bourgoin
Add paid “how to apply this opportunity” for aligned brands
Open
​
​
Open
Revenue
7
Launch a recurring reader spotlight issue
Up Next
​
A short email sent every second week where we feature 1 WWB reader. Showcase a successful campaign or test results and explain why it’s brainy. We could call it Geek Awards, Brainy Spotlight, etc.
Open
​
​
Open
Revenue
There are no rows in this table
⁠

Growth Execution Board
1
Just an idea
0
Backlog
3
Up Next
1
In Progress
1
Done
1
Archived
1
Use lead magnet to get sign-ups
Description
Use existing asset (eg. Customer-fit scorecard or buyer psychology cheatsheet) to secure more email subscribers Risks: could attract people who sign-up for the asset and never read emails
Confidence
Ease
Creator Collab Giveaway
Description
Confidence
Ease
Add branded content revenue stream
Owner
Katelyn Bourgoin
Description
Add paid “how to apply this opportunity” for aligned brands
Confidence
Ease
KPI
Revenue
Launch a recurring reader spotlight issue
Description
A short email sent every second week where we feature 1 WWB reader. Showcase a successful campaign or test results and explain why it’s brainy. We could call it Geek Awards, Brainy Spotlight, etc.
Confidence
Ease
Action Plan
Open
KPI
Revenue
Sparkloop Upscribe Program
Description
Use Sparkloop’s paid partner program to grow list
Confidence
Ease
Action Plan
Open
Results
Upscribe is a big success. We’ve gotten 1000+ new subs through our partners.
Verdict
Success
Post-Mortem
Open
SparkLoop Partner Network
Description
SL Partner Network allows us to pay to get other newsletter operators referring us
Confidence
Ease
Action Plan
Open
Results
Early results: very promising. We’ve gotten 200+ referrals from Ness Labs already.
Verdict
Success
Post-Mortem
Open
⁠
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