Objective:
Drive awareness and engagement with KANU among Gen Z college students, spotlighting the platform's dual value as a place to both sell unique creations and shop for peer-made products.
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Campaign Duration:
September 10 - September 24, 2023.
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**Ad Format:**
Instagram Carousel (5 Slides).
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Target Demographics:
- Age Group: 18-24 years.
- College students with entrepreneurial ambitions or those searching for unique, student-made products.
- Interests: Startups, College Life, Online Shopping, DIY, and Crafts.
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Visual Flow:
1. **Slide 1:**
- **Image:** Dynamic campus snapshot showing diverse students engaged with their mobile devices.
- **Overlay Text:** "Meet KANU: The Ultimate College Marketplace!"
2. **Slide 2:**
- **Image:** A confident student entrepreneur setting up their digital storefront on KANU.
- **Overlay Text:** "Showcase your talent. Go live in minutes!"
4. **Slide 4:**
- **Image:** Montage of trending products on KANU - focus on variety.
- **Overlay Text:** "Artsy sketches to techy widgets - KANU's got it!"
5. **Slide 5:**
- **Image:** A jubilant student unboxing a purchase with KANU branding visible.
- **Overlay Text:** "Hop on the KANU wave. Dive in today!"
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**Caption Narrative:**
"Sup, college crew! 🎓💡 Ever thought of selling your craft or hunting for hidden campus gems? Enter KANU! Your go-to college marketplace. Swipe to unlock the magic! 🔥 #KANUforCollege #CollegeHustle #MadeByUsForUs"
- Prioritize a Gen Z-friendly aesthetic: Bold colors, fresh fonts, and GIF-like dynamism.
- Celebrate diversity: Showcase students from varied backgrounds and majors.
- Create a journey: The carousel should take users from the 'aha' moment to the 'I want in' moment.
- Keep visuals clutter-free while ensuring the KANU brand stands out.
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**Feedback Mechanism:**
- Consider running a soft launch for 48 hours and gathering insights on engagement.
- Host a virtual feedback session with a small group of Gen Z students for qualitative feedback.
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This refined brief provides more specific guidance on the visual flow, a tweaked caption narrative to better resonate with Gen Z's direct and casual style, and introduces a soft launch mechanism for feedback.
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