The LocationIQ Mapping Pack is for turning structured and unstructured location data into maps, distances, driving times, timezone info, and more.
To get started you generally want to add a column in your table to hold Latitude and Longitude information. Then you can add a formula to that column to look up the data with this pack. You can use either SimpleLatLon or LatLonFromAddress depending on if you have structured or unstructured location data.
