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Experimentation
Backlog and priorities
Name
Site
Status
Priority
Test location
Hypothesis
Start date
Notes
End date
Theme
Type of Experiment
Device
Primary metric
Traffic %
Traffic split
Figma link
Research
Easy of implementation
1
PDP - Show the Atida Cash saved in the wallet
Atida
Not started
PDP
Because we think that users should feel motivated to go to checkout we expect that by showing them the Atida Cash saved in their wallets when they are on PDP users will be aware of the atida Cash we have and will start the checkout because of the benefit, therefore we will increase the Conversion Rate
Open
Motivation
a/b test
Mobile
Desktop
Start Check out
50% - 50%
Unknown
2
Open
false
3
Open
There are no rows in this table
User Research
All users interviews
Participant
Notes 2
Column 3
Notes
1
Open
2
Open
3
Open
There are no rows in this table
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