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Product

What are you selling?

Problem it solves

[What is the problem in the market that your product is a solution for?]

What it is

[What does your product do?]

How it's different.

[What separates your product from competitors?]

Target Market

[Who does this product help and how?]
Differentiation
Target Market
Product Use-Case
Competitors
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It can feel a bit like a product spec sheet

Examples from
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