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Copy of Measure What Matters Starter Kit by John Doerr
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Best Practices Checklist

Learn best practices from organizations that have adopted OKRs to achieve their goals. Read more stories at WhatMatters.com.
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Company
Best Practice Description
Check
1
YouTube
Principle
: Set a big goal to aim for (e.g. Reach 1 billion hours of people watching YouTube every day).
In Practice
: Stretch OKRs set powerful forces in motion, and focusing the entire organization one core metric which was watch time. This turned into a four-year objective with annual rolling OKRs and quarterly key results.
Key Question:
Are you stretching?
2
Apartment Therapy
Principle
: Good ideas can come from anywhere.
In Practice
: Teams at Apartment Therapy crowdsource their OKRs and the best ones get voted to the top.
Key Question
: Have you involved your entire organization in drafting your OKRs?
3
MyFitnessPal
Principle
: When employees align with a company’s top-line goals, their impact is amplified.
In Practice
: As MyFitnessPal's team grew, teams had to make sure their Key Results tied to a company-level OKR.
Key Question:
Can every employee see how their OKRs line up with the company's top-line goals?
4
Google
Principle
: Have a healthy disregard for the impossible.
In Practice
: Googlers judge the likelihood of success on their OKRs and aim for 70%. If the chance of success is greater than 70%, then they may not be stretching for the impossible.
Key Question:
Have you communicated which of your OKRs are committed and which ones are aspirational?
5
Bono's ONE Campaign
Principle
: Track OKR performance
In Practice
: Bono's ONE campaign had a simple green/red tracking system to help the team stay up to date on their OKRs.
Key Question
: Are you checking in on your OKRs every week?
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