Target Audiences
Target Audiences

In our kids ministry we have four target audiences:

Kids

Volunteers

Parents

Campus Staff

Each target audience represents a group of people that we aim to serve and support. As you step into a leadership role on our team, it’s important to identify your primary target audience and which audience(s) you are indirectly responsible for.

Primary Audience for Network Staff

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The primary focus for our Network team is our campus staff. Their aim will be to provide clear direction, defined structures, practical resources and ongoing support for campus staff.

The Network team is indirectly responsible for the other three audiences:

For parents, they share helpful tools and resources.

For volunteers, they provide easy-to-use content and training resources.

For kids, they create content to help them grow in their relationship with God and others.

Primary Audience for Campus Staff

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Even though kids are their “end customer”, the primary focus for campus staff should be their volunteers because they are the ones who will be directly ministering to kids each and every week in small groups. (That’s why the primary focus for volunteers is the kids that they lead.) The aim for campus staff will be to recruit, train, care for and support their volunteers.

The campus staff are indirectly responsible for two audiences:

For parents, they provide care and support.

For kids, they provide a safe environment where they can have fun and grow in their faith.

Primary Audience for Volunteers

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The primary focus for volunteers will always be the kids that they serve with. As a groups-based ministry, the volunteers who lead small groups have the single best opportunity to invest in the lives of kids. Each week they have the opportunity to help kids build meaningful relationships, grow in their faith and get them involved in the mission of our church by serving.

The volunteers are indirectly responsible for one audience:

For parents, they provide care and support.

Primary Audience for Parents

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Parents will always have more influence in the lives of their kids than anyone else ー even the volunteers and church leaders who faithfully love on their kids every week. That’s why partnering with parents is a priority in our ministry. The best investment we could ever make in the life of a kid is an investment in their parents. For that reason, we all have a part to play in supporting parents.

Our Network team provides helpful tools and resources.

Our campus staff and volunteers provide care and support.

Go to the next section:

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Strategy⁠

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Target AudiencesTarget Audiences

Primary Audience for Network Staff

Primary Audience for Campus Staff

Primary Audience for Volunteers

Primary Audience for Parents

Target Audiences
Target Audiences