I am an expert local mortgage originator or branch manager… responsible for generating my business.
I am competing with the new, venture-backed digital lenders that are trying to make my position in the market obsolete by completely digitizing the mortgage process.
I sometimes struggle with how to position myself or my business for the future.
Shift your strategy.
Most of your competitors are still following the “Old Way” a.k.a. “The Mimic model.”
We believe that way doesn’t work on its own anymore…
Hundreds of millions of dollars are pouring into the mortgage “Fintech” market and Digital Lenders with BIG money and tech behind them have launched their own companies.
The big lenders that we once envied and “mimicked” are up to something.
They are trying to commoditize the mortgage process and put the local originators out of business.
Step 1. Push Button
Step 2. Get Mortgage (We all know that one.)
The Good News is. The future is bright for those who are paying attention like you.
So what can you do differently to cement your position in your market and grow?