Skip to content
Execution

Day-of Plan of Attack

Plan of attack for announcement day


Embargo time:
Please do not share this news publicly before we’ve made the official announcement
Slack: #
Hangout link:
Meeting rooms:


[ANNOUNCEMENT DATE ]
0
TIME (PDT)
TIME (BST)
ACTIVITY
OWNER
DONE
NOTES/DETAILS
1
​6:00 AM
​11:45 AM
Tech rollout starts
2
​6:00 AM
​3:00 PM
Send reminder to sales and support
3
​6:30 AM
​2:54 PM
Go/No-Go for marketing activities
4
​7:00 AM
​3:30 PM
Marketing pages go live
5
​7:30 AM
​3:35 PM
QA all URLs + CTAs
6
​7:30 AM
​3:39 PM
Give 👍 to go ahead with other activities once pages checked
7
​8:00 AM
​3:00 PM
Press embargo lifts
8
​8:30 AM
​3:45 PM
Product Hunt goes live
9
​8:30 AM
​4:05 PM
Blog post goes live
10
​8:30 AM
​4:05 PM
Social goes live
11
​9:00 AM
​4:05 PM
Product changes post goes live
12
​9:30 AM
​4:10 PM
Announce go ahead to rest of company
13
​10:00 AM
​4:15 PM
Customer announcement emails start to go live
14
​10:30 AM
​4:15 PM
Prospect announcement emails go live
15
​11:00 AM
​4:15 PM
Paid ads go live
16
​11:30 AM
​4:15 PM
Customer In-app Announcement messages live
17
​12:00 PM
​4:30 PM
Confirm all campaigns are live and sending correctly
18
​12:30 PM
​5:00 PM
Celebrate 🎉
There are no rows in this table

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.