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Day-of Plan of Attack

Plan of attack for announcement day


Embargo time:
Please do not share this news publicly before we’ve made the official announcement
Slack: #
Hangout link:
Meeting rooms:

[ANNOUNCEMENT DATE ]
TIME (PDT)
TIME (BST)
ACTIVITY
OWNER
DONE
NOTES/DETAILS
1
​6:00 AM
​11:45 AM
Tech rollout starts
​
​
2
​6:00 AM
​3:00 PM
Send reminder to sales and support
​
​
3
​6:30 AM
​2:54 PM
Go/No-Go for marketing activities
​
​
4
​7:00 AM
​3:30 PM
Marketing pages go live
​
​
5
​7:30 AM
​3:35 PM
QA all URLs + CTAs
​
​
6
​7:30 AM
​3:39 PM
Give 👍 to go ahead with other activities once pages checked
​
​
7
​8:00 AM
​3:00 PM
Press embargo lifts
​
​
8
​8:30 AM
​3:45 PM
Product Hunt goes live
​
​
9
​8:30 AM
​4:05 PM
Blog post goes live
​
​
10
​8:30 AM
​4:05 PM
Social goes live
​
​
11
​9:00 AM
​4:05 PM
Product changes post goes live
​
​
12
​9:30 AM
​4:10 PM
Announce go ahead to rest of company
​
​
13
​10:00 AM
​4:15 PM
Customer announcement emails start to go live
​
​
14
​10:30 AM
​4:15 PM
Prospect announcement emails go live
​
​
15
​11:00 AM
​4:15 PM
Paid ads go live
​
​
16
​11:30 AM
​4:15 PM
Customer In-app Announcement messages live
​
​
17
​12:00 PM
​4:30 PM
Confirm all campaigns are live and sending correctly
​
​
18
​12:30 PM
​5:00 PM
Celebrate 🎉
​
​
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