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Unleash Goals and Action Plan

Goals

X number of leads
X number of potential partners
4-5 meetings a day
X number of people at side event
2-3 prospects turned into customers that we have invited over with us

Challenges we will face

Unleash tends to be VERY vendor heavy
They pack the expo centre very full
Hard to get noticed depending on where the booth was situated
Hard to compete with off-site events as a lot of the larger companies we able to host large off-site parties
Access to the app and the attendee data only about a week in advance
Not everyone looks at the app so high likelihood of no-shows to meetings
As a vendor we are not allowed to go to side events unless we have invites from the companies sponsoring them

What do we want to achieve

MEET THE 3% who are actively looking to switch
meet prospective customers
create awareness about Boundless as the most compliant and customer friendly EoR
wow the people that we meet with our incredible thought leadership
get an overview of the world of HR
get marketing and sales inspiration
form relationship with Unleash
meet HR focused media
form relationships with other Irish co’s that are going (Workvivo, etc)
HAVE FUN
offer help

Who do we want to meet

HR Leaders using incumbent suppliers
HR leaders of midsized companies with international team
HR leaders of midsized companies that are curious about hiring overseas
HR focused media
Customers
potential partners:
co-marketing
employment agencies
recruiters
product integrations
maybe: EOR partners

Ongoing To Do

All To Do with timeline is

List of attendees

1 week before event from app

Tips on meeting people

go through app, find interesting people and connect in app and/or Linkedin
chat to people at food and coffee queues
get invites to side events

Conversation starters


Social media outreach Ideas

Twitter for attending team

🚀 Boundless is headed to ! Meet us at booth C919 next week. 🙌 Ready to geek out over compliant global employment? @

🚀 I am heading to ! Come chat to me at booth C919 next week about your employment needs and which EOR is the right choice for you @

Twitter for non-attending team

🚀 Boundless is headed to ! Meet the team at booth C919 next week to talk about HR Compliance and how to figure out what is the best EoR for you 🙌 @

Linkedin for attending team

📣 Exciting news! Boundless is thrilled to be attending #UNLEASHWORLD next week! Stop by our booth C919 to discover how we're revolutionising global employment as an Employer of Record. 💡 Can't wait to meet you and discuss the future of work. See you there! 🙌

📣 I will be attending #UNLEASHWORLD in Paris next week! Stop by our booth C919 to discover how we're revolutionising global employment as an Employer of Record by putting compliance, customer care and an intuitive platform all in the same place. 💡 Can't wait to meet you and discuss the future of work. See you there! 🙌

📣 I will be at #UNLEASHWORLD in Paris next week! Let’s chat about your employment needs and what is the best fit Employer of Record you need to meet them (think basic, advanced or specialised). Pop by booth C919 or shoot me a message here. I can’t wait to tell you how we have put together iron clad compliance, excellent expert customer care and an intuitive platform together so you never have to worry about your international employees or the HR team responsible for them. See you there! 🙌

🤔 Are you going to UNLEASH World next week in Paris?
I will be there with @Boundless and would love to chat to you to hear about your international employment needs and your experiences to date with Employers of Record. Let me know in the comments, if you will be there 🙌🏻

Linkedin for non-attending team

📣 Boundless is attending #UNLEASHWORLD next week! Stop by booth C919 to discover how Boundless is revolutionising global employment as an Employer of Record. Meet some of colleagues there who will tell you loads about HR compliance and how to select the best Employer of Record for your needs 🙌

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