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Irina Dzhambazova
GTM Metrics
Metrics For Tracking
Metric
Period
People
Notes
Lead Source %ages
Last 6 mths
Last 12 mths
Open
Deal Source %ages
Last 6 mths
Last 12 mths
Open
New Logo Source %ages
Last 6 mths
Last 12 mths
Open
Customers Retained >9mths Source %ages
Open
Website Sessions
Monthly
Last 6 mths
Open
Website Formfills
Monthly
Open
Leads
Monthly
Last 6 mths
Last 12 mths
Open
MQL <> SRL conversions
Last 6 mths
Open
SRL <> Closed won conversions
Last 6 mths
Open
Outbound conversion to opportunity
Last 6 mths
Open
Winback opportunities created
Monthly
Last 6 mths
Open
Mtgs booked → Deal created
Last 6 mths
Last 12 mths
Open
Conversions per campaign
Monthly
Last 6 mths
Open
Number of sales activities per rep
Monthly
Last 6 mths
Last 12 mths
Open
Per Channel CAC
Last 6 mths
Last 12 mths
Open
New Logo ARR
Last 6 mths
Last 12 mths
Open
ACV at mth 6
Last 12 mths
Open
ACV at mth 9
Last 12 mths
Open
ACV at mth 12
Last 12 mths
Open
ACV at mth 24
Last 12 mths
Open
Marketing spend - paid channels
Last 6 mths
Last 12 mths
Open
Marketing spend - other channels
Open
Average lead score of closed deals
Last 12 mths
Open
Open
Forecasting campaign performance
Open
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