Explore

Checklist

Core Positioning (Foundational)

Messaging framework – value prop, target persona pain points, key benefits

Tagline and elevator pitch – short version for social/email headers

Tone of voice guide – how to talk about advisory vs EOR offering

FAQ sheet – internal and external use (pricing, coverage, support scope)

Pre-Launch Materials (Teasing + Educating)

Marketing / External

3–4 LinkedIn teaser posts (pain-point focused, no product name initially)

Newsletter teaser email (introduce problem, hint at solution, CTA to learn more)

2 blog posts / educational articles (e.g., onboarding pitfalls, terminations abroad)

Lead magnet content (optional): compliance checklist or HR guide PDF

Early-access email to customers (CS team outreach – personalised)

Internal

Pre-launch sales email draft (for account managers to share manually)

Pre-launch internal briefing (overview of new service, talking points)

Launch Week Materials (Announcement + Conversion)

Marketing / External

Hero LinkedIn post (company) – official launch announcement

CEO/Co-founder LinkedIn post – personal thought-leadership framing (“why now”)

Launch announcement email – customers (position as add-on benefit)

Launch announcement email – prospects (pain-point + solution framing)

Blog post: “Introducing Global HR Support” (SEO-friendly, thought-leadership angle)

Landing page copy (headline, value prop, pricing bundles, CTA)

Paid ad copy (LinkedIn) – 2–3 variations for A/B testing (e.g., “Need HR backup?”)

Sales / Internal

Sales deck copy (headlines, bullets, examples for slides)

Battlecard copy (key benefits, objections, pricing summary)

Email templates for sales follow-up (post-launch outreach to leads)

Internal launch email (to whole Boundless team: what’s launching, why, how to talk about it)

Post-Launch Materials (Nurture + Ongoing)

Marketing / External

Nurture email sequence (3–4 emails):

Guide or checklist (value-first)

Customer story or testimonial

Reminder + light CTA (book call, explore bundles)

Webinar material + LinkedIn promo post (“Ask an HR Expert”)

Follow-up blog posts (e.g., case study, “how companies use our support bundles”)

Paid retargeting ad copy (testimonial or offer-driven)

Sales / Internal

Customer success handover email templates (for smooth onboarding post-sale)

Quarterly update for internal teams (metrics, customer feedback, success stories)

Supporting Copy for Assets

Social media captions for launch visuals and retargeting creatives

Short video script (optional) – 30-second launch explainer

Pricing table/comparison text for one-pager and landing page

Downloadable PDF one-pager (summary of service for prospects)

Priority Order (Must-Have vs Nice-to-Have)

Must-Have (for launch readiness):

Messaging framework

Landing page copy

Hero LinkedIn post + launch email (customers + prospects)

Sales deck + battlecard copy

FAQ sheet

Nice-to-Have (if time allows):

Pre-launch lead magnet (compliance checklist)

Case study/blog for nurture

Short launch video script

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