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Monthly check-in on Q targets

Objective of meeting

The purpose of this session is to review targets, understand gaps, and brainstorm solutions together.

Where are we now

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Questions

What do you believe are the reasons and root causes contributing to the current situation?

Athena

we haven’t bees successful at doing an end to end campaign, just doing sporadic stuff

splitting the budget in too many different directions

where are we standing in relation to the budget

are we throing more money at the problem, maybe we aren’t

we are finding our balance as a new team

two offsites distracting

we are still figuring out who we are taling to and spraying and praying

Jim

not being on enterprise paln and being a hit more clear on where we are spending the money and if it is in the right place - it will help us measure much better

get started form maybe not working ideally, website glitches

James

no momentum with the content couple with algorythm updates

no updates to older content, meaning it no longer converts as well or has higher bounce

siloed startegies between different marketing functions

Numbers don’t tell the whole story - what do you think we have done well this quarter so far?

Jim

staging website helpd stability

James

idea generation is great at the company. now we just need to get better to execute on these

Athena

being more strategic and process-driven. energy is going more into thinking than executing, people are more able to be autonomous

What do you think are the challenges and potential opportunities

What ideas do you have that we bridge the gap over the next two weeks but also set ourselves for success?

What one action are you committing to that will have a direct impact on us increasing our numbers of Leads and MQLs

James

framework doe content plan in collaboration with Athena so there is more cohison in what we do

Jim

homebrewing dashboards that tie marketing to sales and revenue, adding commit values

defining a bit better input and output in HT. defining what is that we want to achieve. is it time to consider rerouting time/effort/money back to low touch

Athena

focusing on SMB page and CRO improvements suggested by Gripped aka all in on website

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