Objective of meeting
The purpose of this session is to review targets, understand gaps, and brainstorm solutions together.
Where are we now
Questions
What do you believe are the reasons and root causes contributing to the current situation? Athena
we haven’t bees successful at doing an end to end campaign, just doing sporadic stuff splitting the budget in too many different directions where are we standing in relation to the budget are we throing more money at the problem, maybe we aren’t we are finding our balance as a new team we are still figuring out who we are taling to and spraying and praying Jim
not being on enterprise paln and being a hit more clear on where we are spending the money and if it is in the right place - it will help us measure much better get started form maybe not working ideally, website glitches James
no momentum with the content couple with algorythm updates no updates to older content, meaning it no longer converts as well or has higher bounce siloed startegies between different marketing functions Numbers don’t tell the whole story - what do you think we have done well this quarter so far? Jim
staging website helpd stability James
idea generation is great at the company. now we just need to get better to execute on these Athena
being more strategic and process-driven. energy is going more into thinking than executing, people are more able to be autonomous What do you think are the challenges and potential opportunities What ideas do you have that we bridge the gap over the next two weeks but also set ourselves for success? What one action are you committing to that will have a direct impact on us increasing our numbers of Leads and MQLs James
framework doe content plan in collaboration with Athena so there is more cohison in what we do Jim
homebrewing dashboards that tie marketing to sales and revenue, adding commit values defining a bit better input and output in HT. defining what is that we want to achieve. is it time to consider rerouting time/effort/money back to low touch Athena
focusing on SMB page and CRO improvements suggested by Gripped aka all in on website
Monthly check-in on Q targets
