Our approach at Boundless focuses on refining our high-touch go-to-market (GTM) strategy by targeting companies that are considering switching from other Employers of Record (EORs) within the next 6 to 12 months. We use targeted account-based sales and marketing to nurture leads and drive adoption. To ensure this strategy works, we carefully test and adjust our tactics to match potential customers' needs and our business goals.
First, we will develop a detailed framework to track key performance indicators (KPIs) at different stages of the customer journey, such as engagement rates and lead conversion times. By using a comprehensive analytics system, we can then gather data that shows how effective each part of our strategy is and how sales and marketing efforts work together.
As we get the initial results, we will refine our approach through an iterative process, using data-driven insights to make continuous improvements. For example, if certain marketing messages or channels aren't performing well, we adjust or replace them with better options. Similarly, we will tweak our sales process to ensure it aligns perfectly with our marketing messages and provides a smooth experience for the customer.
Coordination between our sales and marketing teams is crucial. We will ensure these teams are aligned in their goals and communicate constantly about their interactions with prospects. Regular internal reviews and strategy sessions will help keep everyone informed about the overall strategy and their specific roles.
Finally, we will consider external factors like market conditions, competitor actions, and regulatory changes in our ongoing strategy refinement. Staying adaptable and responsive to these external influences is essential for maintaining the relevance and effectiveness of our GTM approach. By building flexibility into our strategy and keeping an outward-looking perspective, we ensure our high-touch GTM strategy remains strong and effective in a dynamic business environment.
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GTM: High Touch