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Advocacy + Evidence

Why are we doing this

Customers love us and can do the talking for us
Our ICP needs assurance
Gives credibility
We have the foundations for it - 69 NPS score
In our space, happy customers is GOLD
This is the foundation for “Preferred EOR” campaign

Goals

Have optimised profiles on G2, Trustradius, Capterra, Getapp, Trustpilot
Get 10 customer quotes and 10 case studies at minimum to be used in a variety of channels, emphasis on customers switching from other EORs
Get at least 20 reviews in G2 and 10 on Trust radius in order to appear in quadrant
Rank in top 10 in G2 and Trust radius for Employer of record, HR Compliance and Multicountry payroll
Appear in search results for “[EOR] alternatives”
Have a customer give a talk on their approach to global employment in an HR event in 2023

T-shirt size customer involvement

XS: NPS score
S: A quote for the website
M: A review on a Review website
L: Case study
XL: Give a talk on your global employment approach

Budget needs

€1000 for gift vouchers to gather reviews
€40,000 for paid G2 subscription (N/A currently)

Project to do

Immediate
Map NPS score in customer list
Organise a call with Alannah to go through list and determine, which customer is suitable for which t-shirt
Work through
plan
⁠
⁠

Non-immediate

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