Why are we doing this
Customers love us and can do the talking for us We have the foundations for it - 69 NPS score In our space, happy customers is GOLD This is the foundation for “Preferred EOR” campaign Goals
Have optimised profiles on G2, Trustradius, Capterra, Getapp, Trustpilot Get 10 customer quotes and 10 case studies at minimum to be used in a variety of channels, emphasis on customers switching from other EORs Get at least 20 reviews in G2 and 10 on Trust radius in order to appear in quadrant Rank in top 10 in G2 and Trust radius for Employer of record, HR Compliance and Multicountry payroll Appear in search results for “[EOR] alternatives” Have a customer give a talk on their approach to global employment in an HR event in 2023 T-shirt size customer involvement
S: A quote for the website M: A review on a Review website XL: Give a talk on your global employment approach Budget needs
€1000 for gift vouchers to gather reviews
€40,000 for paid G2 subscription (N/A currently)
Project to do
Immediate
Map NPS score in customer list Organise a call with Alannah to go through list and determine, which customer is suitable for which t-shirt
Non-immediate
Advocacy + Evidence