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Top-tier universitiesInnovative private companiesAn engaged public sectorA vibrant civil society
Florianópolis goes by many names.
It’s the Magic Island, the Brazilian Silicon Valley, and — with growing recognition — the Startup Capital of Brazil.
Over the past decades, this island has become one of the main innovation ecosystems in the country. A city where ideas turn into businesses, businesses create impact, and innovation is part of the local culture.
🌱 An ecosystem that beats with life
Like in nature, an innovation ecosystem is born from collaboration among different actors. Here, this takes shape in what’s called the quadruple helix of innovation:
It’s this combination that makes Floripa a national and international benchmark.
🧭 Our innovation rout
On Tuesday, August 26, we’ll start together at Sebrae/SC — our starting point and one of the main protagonists of the route.
Sebrae plays an essential role in fostering entrepreneurship, innovation, and the growth of small businesses across Brazil — and Santa Catarina is no exception.
After the opening, we’ll split into 6 routes for different technical visits, guided by Impact Hub Makers. Each route was designed to show a complementary side of the ecosystem.
🧩 How to prepare for the immersion
✔️ Wear comfortable clothes — you’ll be moving a lot between companies, hubs, and institutions.
✔️ Join your route’s WhatsApp group — the link has been sent by email.
✔️ Save your Impact Hub Maker’s contact — they are your go-to person for anything during the day.
✔️ Meals are not included — plan ahead to eat well and keep your energy up.
✔️ Missed the bus? Contact your Maker to arrange the next meeting point.
✔️ Bring a notebook and keep your phone charged — you’ll want to jot down plenty of insights.
✔️ Take care of your belongings and stay hydrated — the program is intense and full of learning.
🔥 An experience beyond the visit
This immersion is not just about seeing places. It’s about understanding how a robust ecosystem is born, what sustains a thriving entrepreneurial culture, and which practices you can bring back to your own reality.
Ask questions, observe, connect, and get inspired.
💭 So, are we in this together?
What makes Florianópolis one of the most fertile places in Brazil for innovation?
How did this island become a reference for entrepreneurs, investors, institutions, and creatives from across the country?
Discover it with us.
The experience is just beginning 🚀
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