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Product Design

Prompt:

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Write down the exact question above, pay close attention to keywords in the question.
For this Product Design exercise, we will employ the CIRCLES method.

1. Comprehend the Situation

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Start by describing the broader context in which users operate.

What are the primary problems to solve?

How would this product fit into their daily life or workflow?

2. Identify the Customer

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Segment your user base. Identify 2-3 different user personas. Describe each and what is unique about them.

Describe your customer / user personas.

Persona 1
Unique attribute about this persona
Persona 2
Unique attribute about this persona
Persona 3 (if applicable)
Unique attribute about this persona

3. Report the Customer Needs

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Clearly articulate the problem you’re trying to solve. Do NOT talk about solutions yet. Verbalise if the pain points apply to one or all of the user personas you identified.

List of pain points (in no particular order):

Problem 1
Problem 2
Problem 3

4. Cut, through Prioritisation

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Determine a prioritisation method you are going to use to decide the most critical and impactful features are developed first. This step is about articulating how you will prioritise before you start ideating.
A simple prioritisation framework is just Impact/Effort. Avoid more complicated frameworks like MOSCOW or RICE which will burn up time.

Summarise how you will prioritise after coming up with solutions

5. List Solutions

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Brainstorm potential 3-5 features or solutions in an unconstrained way. If you come up with more than 5, great, but prioritise quality vs. quantity.
Tip: take a 3-4 minute pause to come up with these.
Don’t solution out loud.

Solution ideas (in no particular order):

Solution 1
Solution 2
Solution 3

6. Evaluate Trade-offs

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Assess the pros and cons of each of your proposed solutions.

Solution 1

Pros:
Cons:

Solution 2

Pros:
Cons:

Solution 3

Pros:
Cons:

7. Summarise Recommendations

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Conclude with the most suitable solution by synthesising the insights you’ve gathered from the steps above.
Make a choice and present a coherent and justified recommendation that aligns with user needs, business goals, and feasibility.
Restate the prompt
Describe the customer
Repeat the pain points / needs and how you selected one
Quickly share 1-2 solutions, including the one you prioritised and why
Highlight any metrics you discussed
Prompt:
1. Comprehend the Situation
What are the primary problems to solve?
How would this product fit into their daily life or workflow?
2. Identify the Customer
Describe your customer / user personas.
3. Report the Customer Needs
List of pain points (in no particular order):
4. Cut, through Prioritisation
Summarise how you will prioritise after coming up with solutions
5. List Solutions
Solution ideas (in no particular order):
6. Evaluate Trade-offs
Solution 1
Solution 2
Solution 3
7. Summarise Recommendations
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