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Product interviews (shared)
Product sense
MECE
Scoring product sense
Product Design
Gilads Product Sense framework
Product Execution
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MECE

Mutually Exclusive and Collectively Exhaustive
Dividing the entirety of a domain intro non-overlapping segments
Simple
X & Not X
Internal / External
Short term / Long term
Economic / Non-economic
Quantitative / Qualitative
Direct / Indirect
Upside / Downside
Supply-side / Demand-side
Benefits / Costs
Variable / Fixed cost
Add another layer e.g. Short-term / Long-term + Cost/Benefit
Segmentation
Age (not recommended!), Spend, Market share, time
User type - Consumer, Business, Restaurants
Low, mid, high e.g. income
Frequency
Channel e.g. Retail, e-comm
Product: transfers, lending, savings

Advanced
Process breakdown - good for manufacturing, sales, customer journey
Conceptual structures
3C+P
Customers
Competitors
Company
Product
Infra
4P
Product - Quality, Brand
Place - Distribution
Price - Price, payments, incentives
Promotion - awareness, PR
People, Process, Systems
Equations
Segmentations


Areas
Market
Competition
Company
Customers
Profitability
Strategic alternatives
Risks and mitigations

Market entry:
The market is attractive
We can capture a meaningful market share
We have the capabilities to enter the market
We will be profitable from entering the market
Decline in profits:
Quant - profit drivers
Decline in revenue (quantity, price)?
Increase in costs? (variable, fixed)?
Qual
Customer needs and pref
needs changes
habits changes
view of company
Competitors
New players
Strategic moves from exiting
Are competitors seeing a decline?
Market
new tech
new regulation


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