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Ask clarifying questionsWhy are we doing this?Market, Timeframe, PlatformProcess previewMission & Goal (connection to the company)Problem spaceUsers - Segmentation & pain pointsProblem definitionAgree on value propHypotheses & SolutionsExecutionMeasurementsHigh levelWhat are we here for? what’s our Vision?What’s the business goal?How does it connects with the company’s mission?Describe the problem spaceHigh level review - What type of journeys this space contains?Who are our users (broad segmentation) and what’s their motivation?When\Why\Where are they facing the problem?Discuss & Challenge assumptionsProblem DefinitionRestate and get assuranceProblem statement / Jobs to be done
QualitativeCustomer interview (per interesting segment)QuantitativeWhat type of analytics do we have?Data drive decisionsCustomer surveysMarketCompetitors and Tools in the marketFocused Customer segmentationBroad review of potential customer segmentsAround 4 key factorsAvoid Age, Gender and Location (unless it is very important for the problem)Pain pointsWhat leads to the pain pointWhat’s the result of the pain point
Gilads Product Sense framework
Understand the Goal & The bigger picture
Goal: Clear problem definition (alignment)
Problem statement
A Problem Statement defines the challenge or issue that a product aims to solve, focusing on the customer and their pain points.
"Remote workers and freelancers struggle to keep track of multiple tasks and deadlines across various projects, often leading to missed deadlines, reduced productivity, and client dissatisfaction due to a lack of a simple, unified task management solution."
Jobs to be done
A JTBD Statement describes the progress a customer seeks to make in a specific situation.
“When I’m managing multiple projects with tight deadlines, I want a clear and easy way to prioritise and track tasks so that I can deliver on time and maintain a good relationship with my clients.”
User & Problem Research
Goal: Understand who is our customer segment, their pain points and the problem better
Humility, curiosity, humbleness, empathy
Looking for - Signals, evidences, insights, mapping themes
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