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Threads Handbook 2022

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Talking About IJM

Here are some helpful tips as you engage students who shop. Chatting with folks as they stop by will help them get a vision for the bigger picture and help turn them into champions for the work. You can also make sure that they know where their donation is going by sharing some of this at check-out before they pay.

Full Elevator Pitch

International Justice Mission is a global organization that protects people in poverty from violence like human trafficking and violence against women and children. IJM partners with local authorities in 22 program offices in 14 countries to rescue and restore victims, hold perpetrators accountable, and help strengthen public justice systems.
As an IJM student chapter [or insert your group here], we support IJM’s work through events like this that raise the critical funds needed to continue the work of ending modern day slavery.
Tip: Make sure to say International Justice Mission before referring to it simply as IJM.


IJM’s mission is to protect people in poverty from violence by rescuing victims, bringing criminals to justice, restoring survivors to safety and strength, and helping local law enforcement build a safe future that lasts.


Our 2030 Vision is to rescue millions, protect half a billion and make justice for people who are poor unstoppable.

Communicating About Survivors

Some helpful things to remember as we communicate about survivors in a way that honors their dignity.
We use language that focuses on survivors as people, not the violence they have experienced.
Examples: People in poverty, people in slavery, oppressed people. Not: slaves, the poor, the oppressed
Our words reflect the inherent dignity of the people we serve, and the freedom survivors now have from violence.
Examples: No one is “voiceless.” We cannot give anyone a voice. Lead with their identity as a survivor, rather than a victim.
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