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Threads Handbook 2022
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Remember: Tag @IJM in every story and post. In posts, it will help build clout as you connect your chapter to the international organization. In stories, it will increase the likelihood that the main IJM account will share your content.
Instagram Stories & Posts
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Caption
Animation/Video
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Instagram carousel
Caption Option 1:You can help end slavery just by buying clothes. At Threads, our pop-up thrift shop, 100% of the proceeds from each purchase supports the work of @IJM, an organization dedicated to creating safe futures for everyone by partnering with local authorities to rescue victims from violence like human trafficking, bring criminals to justice, restore survivors and strengthen justice systems. Come shop to send protection at [location and time]! Caption Option 2: Come on, [insert mascot], together we can create safer futures for everyone. By donating or buying clothes at Threads, you’ll make a direct impact on fighting trafficking and violence against people in poverty. 100% of the proceeds from each purchase supports the work of @IJM, an organization dedicated to creating safe futures for everyone by partnering with local authorities to rescue victims from violence like human trafficking, bring criminals to justice, restore survivors and strengthen justice systems. Send protection while you shop at [location and time]!
Insta_Animation.mp4
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Instagram story series
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1_A_Animation.mp4
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Twitter post
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Cleaning out your closet? Donate your items to help end slavery. With every lightly used T-shirt, sweater, jacket and pair of jeans, you’re sending protection and fighting to end violence against people in poverty. How? We’ll take your clothes and re-sell them at Threads, our pop-up thrift shop coming to you this fall. All proceeds go directly to International Justice Mission, an organization working to make justice unstoppable for people in poverty. DATE: TIME: LOCATION:
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Other Ideas

Share live from the event.
Share stories as you prepare/gather clothes.
Highlight some favorite items.
Share a “fashion show” featuring some outfits they can buy.
Balance stories about clothes with IJM client stories and reposts of rescue stories and facts from IJM’s accounts.

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