Shopify Store (Primary Platform):
Complete control over messaging and compliance Detailed product descriptions emphasizing plant-based benefits Educational blog integration for SEO Amazon Listing Optimization:
Focus on "topical wellness" and "plant-based skincare" categories Emphasize non-greasy formula and fast absorption Use compliant keywords: "botanical blend," "natural comfort," "plant-derived" Walmart Marketplace:
Position in health & wellness category Highlight natural ingredients and fast-acting formula Competitive pricing strategy Compliance Considerations:
Avoid direct medical claims across all platforms Use terms like "comfort," "wellness support," and "plant-based relief" Focus on ingredient quality and user experience
