Ad · Sunshine Miracle Cream

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ALLOWED on META

Hemp-derived products with 0% CBD (like hemp seed oil or hemp-based skincare)

CBD-free product lines — but cannot mention CBD anywhere, even on the landing page

Brand awareness or content promotion (not direct product sales), if CBD is not mentioned in the ad

Whitelisted ads through Meta’s manual pre-approval (for larger or certified brands)

BRAND DIFFERENTIATORS TO PUSH

✅ Non-greasy, fast absorption

✅ Smells great (not medicinal)

✅ Third-party tested

✅ Premium dual-active formulation (CBD + Celadrin)

✅ Works in minutes

✅ Safe for daily use

Use Hemp Language Replace “CBD” with “hemp” (if true) in creative assets and product labels.

Create a CBD-Free Page Path

Build a CBD-free landing page for Meta traffic

Remove “CBD” from the URL, metadata, and product copy

Avoid linking to your full site navigation from that page

Run Content-Based Campaigns

Promote educational content, “how-to” videos, or testimonials

Avoid any claims about health, pain relief, or treatment

Apply for Meta Whitelisting (advanced) Larger brands can apply for ad pre-approval, but this requires:

Legal documentation

GMP/3rd-party testing proof

Meta agency rep or compliance consultant

✅ Phase 1: Google Ads Account & Campaign Setup

🎯 Step 1: Strategic Foundations

Define campaign goals: (e.g., direct sales, leads, awareness)

Set KPIs: CPA, ROAS, CTR, Conversion Rate

Confirm compliance with Google Ads CBD policies

Google restricts CBD advertising. You’ll likely need to:

Apply via the Google Certification for CBD route (if possible)

Consider partner platforms (e.g., Bing Ads, native networks) for full reach

🛠️ Step 2: Google Ads Account Setup

Create or audit Google Ads account

Configure conversion tracking using Google Tag Manager

Set up Google Analytics + GA4 integration

Enable Enhanced Conversions (optional)

🧱 Step 3: Campaign Structure

Based on best practices:

Campaign Type: Search (start here), possibly add Display or Discovery later

Structure campaigns by intent (e.g., “CBD Pain Relief,” “Topical Creams”)

Segment ad groups by product benefits or pain conditions (e.g., “Back Pain,” “Joint Pain”)

⁠

🧠 Phase 2: Keyword Strategy Development

🔍 Keyword Research (from [Keyword Strategy Doc])

Use Google Keyword Planner, Answer the Public, and Keywords Everywhere

Include:

Transactional keywords (e.g., "buy CBD pain cream online")

Long-tail variations (e.g., “CBD cream for arthritis pain relief”)

Local modifiers if relevant (e.g., “CBD cream in Austin TX”)

🚫 Negative Keywords

Block non-commercial terms (e.g., “free,” “homemade”)

Add CBD-restricted audience terms (e.g., “high,” “weed”)

Continuously refine using the Search Terms report

⁠

✍️ Phase 3: Ad Creation & Copy Strategy

📝 Ad Copy Best Practices (from Google Ads PDF)

Write Responsive Search Ads with:

Clear CTAs: “Shop Now,” “Get Relief Fast”

Highlight USPs: “THC-Free,” “Doctor-Formulated,” “Fast-Absorbing”

Include keywords in headlines for better Ad Relevance

Set up:

Sitelink Extensions (e.g., “Customer Reviews,” “Ingredients,” “FAQs”)

Callouts (e.g., “Ships in 24 Hours,” “30-Day Guarantee”)

Structured Snippets (e.g., “Application Areas: Back, Knees, Joints”)

⁠

📊 Phase 4: Bidding & Budgeting Strategy

💵 Smart Bidding Recommendations (from Google Ads Best Practices)

Start with Manual CPC or Maximize Clicks

Transition to:

Target CPA (once conversion data available)

Maximize Conversions

Allocate budget:

Brand keywords (low cost, high intent)

Non-branded terms (higher cost, broader reach)

Retargeting (if Display is added)

⁠

📈 Phase 5: Search Engine Marketing Expansion

💡 SEM Beyond Google

Set up Bing Ads using the Microsoft Advertising platform (less restrictive for CBD)

Mirror Google campaign structure

Use Bing-specific audience targeting options

Consider adding:

SEO strategy for long-term traffic

Native ad platforms like Taboola/Outbrain (less restricted)

Affiliate partnerships in the wellness space

⁠

🔄 Phase 6: A/B Testing & Optimization

Launch A/B testing for ad copy and CTAs

Monitor:

CTR and Quality Score per ad group

Conversion Rate by keyword

Bounce Rate from ad landing pages

Adjust:

Bids based on device/location/time performance

Negative keywords

Landing page UX or copy

⁠

🔁 Phase 7: Reporting & Performance Tracking

Set up custom reports via Google Ads & Google Analytics

Track:

Revenue per keyword

ROAS by campaign

Conversion paths (using GA4)

Google Ads Strategy ($200/month)

Campaign Structure:

Search Campaign ($120/month):

Keywords: "natural pain relief," "plant-based topical," "non-greasy pain cream"

Negative keywords: Medical claims, prescription terms

Landing page: Dedicated Google Ads landing page

Display Remarketing ($80/month):

Target website visitors who didn't purchase

Focus on product benefits and testimonials

30-day remarketing window

Ad Copy Guidelines:

Emphasize "plant-based" and "natural ingredients"

Highlight non-greasy formula and pleasant scent

Include trust signals like "lab-tested" and "quality assured"

Use emotional appeals: "Get back to what you love"

Community Marketing Strategy ($50/month)

Reddit Engagement:

Participate in r/ChronicPain, r/fitness, r/wellness communities

Share educational content, not direct promotions

Build authority through helpful, genuine interactions

Budget for Reddit Premium to remove ads from posts

Forum Participation:

Join relevant Facebook groups (with permission)

Participate in health and wellness discussions

Share knowledge about natural ingredients and plant-based solutions

Organic Social Media (Time Investment)

Platform Strategy:

Instagram: Visual content showcasing lifestyle and ingredients

TikTok: Educational short-form videos about natural wellness

Facebook: Community building and customer testimonials

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