Rob Hough's Portfolio

Hey, I’m Rob
I’m a UK based product designer who helps businesses ‘see around corners’. Using design and research to minimise risk, validate new ideas, and bring a human touch to products. Currently, I’m Head of Design at
, a product designs studio helping early-stage SaaS companies design and build better products, faster


nuom help early-stage SaaS startups design and launch products, faster and with less risk. As Head of Design, my role is split 80/20 between leading design projects and managing a small design team of 3.

Created and lead adoption of product design & development practice
Set design standard and how good design is measured
Run strategic design & research sessions (e.g Design Sprints) with partners
Managed a team of 3 designers (2 of which I hired)
Advise clients on design and product strategy
Lead design on projects – focusing on research, prototyping, and testing

Head of Design / Jun 2020 – Current


Mindera are an off-shore product development agency based in Portugal. In my role as Senior Designer, I worked on various contracts with small startups and larger companies like Waitrose, TVG, and NOTHS.

Lead research, prototyping, and execution on numerous projects
Ran Design Sprints with clients to validate new product ideas
Worked with cross-functional agile teams to ship and measure design
Worked on various contracts to manage and improve design systems

Senior Product Designer / Mar 2018 – Jun 2020
Waitrose (Contract)

As a Senior Product Designer, I worked on the iOS and Android shopping apps for Waitrose. I worked with both internal and external development teams to launch WXD – the Waitrose Design System and ship multiple product updates

Co-lead design of Waitrose iOS/Android design system with internal team
Launched improved slot booking flow for Christmas delivery slots across both platforms
Designed customise product feature for specially selected items across both platforms

Senior Product Designer / Aug 2019 – Jun 2020

Speaking & Mentoring
Leicester Startups / 2021 – Current
Unrest Accelerator / 2021 – Current
Nottingham University Enterprise / 2020 – Current
Product Tank / 2018 – 2020

Centrepoint Homeless Charity / 2017-2018
Revive Mentoring / 2020-2021

Riding motorcycles
My rabbit
Real ale

The word ‘moist’
Doing laundry
Boris Johnson

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