Beyond Goop Kitchen, I think there could be space to create packaged goods, that are different from Moon Juice, but still in line with Goop Kitchen. For example, would there be room for expansion into Frozen Meals aka Goop Kitchen at home? Goop Grocery?
Gwyneth Kate Paltrow (; born (1972-09-27)September 27, 1972) is an American actress, model, writer, entrepreneur, businesswoman and author. She has received numerous accolades for her film work, including an Academy Award, a Golden Globe Award, and a Primetime Emmy Award.
Cravings by Chrissy Teigen
Chrissy Teigen has her two cookbooks, Cravings: Recipes for All of the Food You Want to Eat and Cravings: Hungry For. She also has a line of cookware in Target. I think the natural next step for her would be to create either a ghost kitchen similar to Goop Kitchen for healthy inspired Thai food or a packaged food line. I think there is a gap in the food market for healthy and relatively quick Thai food and Chrissy is the perfect person to fill the void.
Christine Diane Teigen (born November 30, 1985) is an American model, television personality, author, and entrepreneur. She made her professional modeling debut in the annual Sports Illustrated Swimsuit Issue in 2010 and later appeared on the 50th anniversary cover alongside Nina Agdal and Lily Aldridge in 2014. She formerly appeared as a panelist on the syndicated daytime talk show FABLife (2015–2016). She co-hosts the musical competition series Lip Sync Battle (2015–present) with LL Cool J and serves as a judge on the comedy competition series Bring the Funny (2019–present). Teigen has also authored two cookbooks.
Molly Baz was a food editor at Bon Appétit. She has since left Bon Appetit, started her own newsletter/recipe club on Patreon, and launched her own cookbook. She has a decent size cult following and sells merch and a branded box of salt as well (proving her community wants to display their excitement about her to others). I think that she could expand her packaged goods beyond just salt. I think it could also be an interesting concept to have a restaurant that features Molly’s (and other recipe creators) recipes.
Kourtney Kardashian, the oldest of the Kardashian sisters. Her individual venture is the lifestyle blog, Poosh. Poosh is centered around curating a healthy and luxurious lifestyle. They have a very select few packaged good products, like Matcha. I think she could really profit from expanding her line of Poosh products versus just selling third party.
Kourtney Mary Kardashian (born April 18, 1979) is an American media personality, socialite, and model. In 2007, she and her family began starring in the reality television series Keeping Up with the Kardashians. Its success led to the creation of spin-offs including Kourtney and Khloé Take Miami and Kourtney and Kim Take New York.
Alison Roman started in the Bon Appetit kitchen. She is a cook, writer and author of the New York Times best seller "Nothing Fancy" as well as, "Dining In.” Similar to Molly Baz, Alison has a very cult like following. She can be polarizing though, either like / dislike, so there might be more to do with someone like Molly Baz. Regardless, I think Alison could start a delivery market in NYC/ LA that contains all of her go to items for recipes. You could either purchase products individually or you could have them bundled into all the ingredients for a recipe.
Alison E. Roman (born September 1, 1985) is an American food writer, chef and internet personality. She is best known for her viral recipes, such as #TheStew and #TheCookies, which were widely shared on social media platforms. Roman has held senior positions at Bon Appétit and Buzzfeed Food, and served as a columnist for New York TimesCooking.
Priya Krishna is an Indian-American food writer and YouTube personality. She contributes to The New York Times, The New Yorker and others. She published Indian-ish, an Indian cookbook in 2019. She could expand into grocery store shelf items such as spices, sauces etc. She could also lead her own healthy-ish, trendy Indian delivery restaurant that could do very well. I think there is a gap in the market for this.
Priya Krishna is an Indian-American food writer and YouTube personality. She is a regular contributor to several publications including The New York Times and The New Yorker, the author of the cookbook, Indian-ish, released in Spring 2019, and appeared on the Bon Appétit YouTube channel. She previously worked for Lucky Peach, and is the author of the college-centric cookbook, Ultimate Dining Hall Hacks.
Elizabeth Olsen has been very active on social with her own garden and growing food sustainably. She has also been on Bon Appetit cooking channel. I am not sure where she could fit in.
Elizabeth Chase Olsen (born February 16, 1989) is an American actress. Her breakthrough came in 2011 when she starred in the independent thriller drama Martha Marcy May Marlene, for which she was nominated for the Critics' Choice Movie Award for Best Actress and Independent Spirit Award for Best Female Lead, among other awards. She subsequently starred in the films Silent House (2011), Liberal Arts (2012), Oldboy (2013), Godzilla (2014), I Saw the Light (2015), Wind River (2017), and Ingrid Goes West (2017). In television, she executive produced and starred in the series Sorry for Your Loss (2018–2019), for which she was nominated for a Critics' Choice Television Award.
He had his TV show Master of None, which was centered around food. His affinity for food is now part of his identity. He is a self declared food connoisseur. He has quite a few celebrity chefs. I think he could partner with one of them to create something in the food space.
Aziz Ismail Ansari (; born February 23, 1983) is an American actor, writer, producer, director, and comedian. He is known for his role as Tom Haverford on the NBC series Parks and Recreation (2009–2015) and as creator and star of the Netflix series Master of None (2015–) for which he won several acting and writing awards, including two Emmys and a Golden Globe, which was the first award received by an Asian American actor for acting on television.
Makes all natural home and baby products. I feel like she could very easily expand into packaged baby food or a delivery kitchen that was designed specifically for LA moms, offering very healthy, minimal ingredients, seasonal food for babies / toddlers.
Jessica Marie Alba (; born April 28, 1981) is an American actress and businesswoman. She began her television and movie appearances at age 13 in Camp Nowhere and The Secret World of Alex Mack (1994), but rose to prominence at 19, as the lead actress of the television series Dark Angel (2000–2002), in which she received a Golden Globe nomination.
Named World's Best Female Chef by the World's 50 Best Restaurant. Helped open Cosme in NYC in 2014 and co-opened Atla in NYC in 2017. She could be an interesting chef partner.
Daniela Soto-Innes is a Mexican-born chef and the youngest chef named World's Best Female Chef by the World's 50 Best Restaurant. Born in Mexico City, Mexico to two lawyers, she moved to Texas at the age of 12. She was a competitive swimmer until she was 20. She studied at Le Cordon Bleu in Austin, Texas and then trained in both Europe and New York under chefs Danny Trace, Chris Shepherd and Enrique Olvera. In 2014, she helped to open Cosme in New York City, serving there as the Chef de Cuisine. In 2017, in partnership with chef Enrique Olvera, she opened the restaurant Atla.
Win Son and Win Son Bakery
Founded Win Son and Win Son Bakery in NYC and previously worked at Upland, also in NYC. I think she could be an interesting prospect to lead recipe creator or head of a restaurant given the fact that her two shops have closed in NYC but she has gotten a lot of attention.
Camille Cogswell is a chef. She was named the James Beard Foundation's Rising Star Chef in 2018 and was on the Forbes list of 30 Under 30 – Food & Drink.
Since 2016, Akshay Bhardwaj has been
the executive chef of Junoon in NY. Michelin Star winner. He was slated to open a fast casual version of the restaurant called Junoon Social, but seems like the pandemic hindered the launch. Could be a great partner with Priya Krishna to launch an Indian ghost kitchen.
Cookbook and Instagram that is very popular. She focuses on clean ingredients and recipes that take minimal ingredients. Another prospect for packaged goods. She could expand into more niche packaged breads (i.e. turmeric cake mix etc.)
Very popular Instagram and blog. she has also launched two cookbooks. Her recipes are less focused on health and more about good tasting food in moderation. I think she could partner with a bakery like Milk Bar or launch a line of desserts for grocery stores.
Jonathan Cheban (born 1974), also known as Foodgod, is an American reality television personality, entrepreneur and former publicist. He has made appearances on the show Keeping Up with the Kardashians and its spinoffs.
A super popular Blog, Instagram and Cookbook. She is focused on clean ingredients in recipes that are convenient. I think she could be a very good face for a frozen food line.
She is a bit more under the radar but her cookbook "Salad for President" is very popular and gorgeous. I think she could do unique and interesting jarred sauces or vegetables in specific CA markets and food stores and do very well.
Has already invested in a MatchaBar. He clearly has a huge presence. I am not sure exactly where he would fit in the food space but I feel like he could engage a community that is not currently in the food space
Not sure exactly where he could fit in. Has a large, slightly younger, community and has been very vocal about his eating disorder. Now having had a baby with Gigi Hadid, it feels like a good time for him to expand his reach.
Zain Javadd Malik (; born 12 January 1993), known mononymously as Zayn, is an English singer and songwriter. Born and raised in Bradford, Malik auditioned as a solo contestant for the British music competition The X Factor in 2010. After being eliminated as a solo performer, Malik was brought back into the competition, along with four other contestants, to form the boy band One Direction. Malik left the group in March 2015 and subsequently signed a solo recording contract with RCA Records.
She is very focused on her fitness clothing brand, Fabletics. I think she could add value to her company by launching specific fitness bars and/or supplements that could pair well with the Fabletics' mission. I think she could also launch her own smoothie / juice company that would do well.
Kate Garry Hudson (born April 19, 1979) is an American actress, author, and fashion entrepreneur. She rose to prominence for her performance in the film Almost Famous (2000), for which she won a Golden Globe and was nominated for the Academy Award for Best Supporting Actress. Her other films include How to Lose a Guy in 10 Days (2003), Raising Helen (2004), The Skeleton Key (2005), You, Me and Dupree (2006), Fool's Gold (2008), Bride Wars (2009), Nine (2009), Deepwater Horizon (2016), Mother's Day (2016), Marshall (2017) and Music (2021), for which she received her second Golden Globe nomination.
She is very engaged in wellness and aging. I think she shares a similar community to Gwyneth Paltrow but there could still be something unique in the wellness space to leverage.
Cameron Michelle Diaz (born August 30, 1972) is an American retired actress who is also an author, producer, and model. She frequently appeared in comedies throughout her acting career, while also earning critical recognition in dramatic films. Her accolades include four Golden Globe Award nominations, three Screen Actors Guild Award nominations, and a New York Film Critics Award. In 2013, she was named the highest-paid actress over 40 in Hollywood. As of 2018, the U.S. domestic box office grosses of Diaz's films total over US$3 billion, with worldwide grosses surpassing US$7 billion, making her the fifth highest-grossing U.S. domestic box office actress.
She has Superpova already (candy). I feel like there is a lot of room for her to expand into other packaged goods and/or in person food experiences.
Maria Yuryevna Sharapova (UK: SHARR-ə-POH-və, US: SHAR-; Russian: Мари́я Ю́рьевна Шара́пова, IPA:[mɐˈrʲijə ʂɐˈrapəvə] (listen); born 19 April 1987) is a Russian former professional tennis player. Although she played under the banner of Russia with the Women's Tennis Association (WTA), she has lived in and been a United States permanent resident since 1994. Sharapova competed on the WTA Tour from 2001 to 2020 and had been ranked world No. 1 in singles by the WTA on five separate occasions, for a total of 21 weeks. She is one of ten women, and the only Russian, to hold the career Grand Slam. She is also an Olympic medalist, having won a silver medal in women's singles at the 2012 Summer Olympics in London. Sharapova achieved a rare level of longevity in tennis, with several tennis pundits and former players calling Sharapova one of tennis' best competitors.
Miranda Kerr founded Kora Organics, organic, cruelty-free skincare products. Incredibly into the health and wellness space - tries more fringe trends like celery juicing by Medical Medium. Is very vocal about health and wellness in the form of nutrition. She could expand into the “food as medicine/healing” space that definitely will continue to grow.
Miranda May Kerr (; born 20 April 1983) is an Australian model and businesswoman. Kerr rose to prominence in 2007, as one of the Victoria's Secret Angels. Kerr was the first Australian Victoria's Secret model and also represented the Australian department store chain David Jones. Kerr has launched her own brand of organic skincare products, KORA Organics, and has written a self-help book.
Not exactly sure where she could fit, but already in the wellness space with her athletic apparel brand, Calia.
Carrie Marie Underwood (born March 10, 1983) is an American singer, songwriter, actress, author, entrepreneur, and record producer. She rose to prominence after winning the fourth season of American Idol in 2005. Her debut single, "Inside Your Heaven," made her the only country artist to debut at number one on the Billboard Hot 100 chart and the only solo country artist in the 2000s to have a number-one song on the Hot 100. Her debut album, Some Hearts (2005), was bolstered by the successful crossover singles "Jesus, Take the Wheel" and "Before He Cheats," becoming the best-selling solo female debut album in country music history, the fastest-selling debut country album in Nielsen SoundScan history and the best-selling country album of the last 17 years. She won three Grammy Awards for the album, including Best New Artist.
Dance cardio company. Could develop a specific food product to begin to sell as an add on to her cardio classes. She has a bundle of third party products she sells right now on her site, so there is room for her to expand into her own.
Julianne Alexandra Hough (; born July 20, 1988) is an American dancer, actress, singer and songwriter. In 2007, she joined the cast of ABC's Dancing with the Stars as a professional dancer, winning two seasons with her celebrity partners. After leaving the show in 2009, she returned in 2014 to serve as a permanent judge on Dancing with the Stars, a position she held until 2017. For her work on the series, she has received three nominations for Primetime Emmy Award for Outstanding Choreography winning once in 2015 with her brother Derek Hough and Tessandra Chavez.
Could expand into Caribbean snacks or food. I feel like that is not something that really exists in the market today. If it does I think she could add unique value to the brand and bring it mainstream, while marketing it as delicious and healthy
Robyn Rihanna Fenty ( ree-AN-ə; born February 20, 1988)
Recently has launched a healthy cookbook. She always stresses very simple recipes with clean ingredients so I think there could be an opportunity to partner with her to make clean minimally processed salad dressings / smoothie powders etc.
Kristin Elizabeth Cavallari (born January 5, 1987) is an American television personality, fashion designer, and actress. She first rose to fame in 2004, as a cast member on the popular MTV reality television series, Laguna Beach: The Real Orange County (2004–2006), and was later given her own reality series to star in, Very Cavallari (2018–2020). Outside of reality television, Cavallari has enjoyed minor success as an actress, appearing in a handful of television shows and direct-to-video films, and as a fashion designer with her own line of clothing and jewellery, Uncommon James.
Victoria Beckham Fashion Line
Not exactly sure where she could fit in. Could probably fit in when thinking about international expansion.
Victoria Caroline Beckham (née Adams; born 17 April 1974) is an English singer, fashion designer and television personality. She rose to prominence in the 1990s as a member of the girl group the Spice Girls, in which she was nicknamed Posh Spice. With over 90 million records sold worldwide, the group became the best-selling female group of all time. After the Spice Girls split in 2001, Beckham was signed to Virgin Records, in which she released her self-titled debut solo album, which produced two UK Top 10 singles.
Very vocal about being focused on his health and well-being. I feel like he has a different community than something like Goop but share a lot of the same principles. I know he has TB12 Sports but he could leverage this existing brand and expand from there. He could also be a prospect for a ghost kitchen, similar to Goop Kitchen, with a focus more on athletes and men.
Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American football quarterback for the Tampa Bay Buccaneers of the National Football League (NFL). He spent his first 20 seasons with the New England Patriots, where he was a central contributor to the franchise's dynasty from 2001 to 2019. Brady is widely considered to be the greatest quarterback of all time.
Blue Hill at Stone Barns
Launched Row Seven Seeds, which is a unique vegetable seed company. I think he could expand and be the face of a niche vegetable delivery service that features his vegetables. He could also use his vegetables to create luxury packaged goods.
Miley Ray Cyrus ( MY-lee; born Destiny Hope Cyrus, November 23, 1992) is an American singer, songwriter, and actress. Noted for her distinctive raspy voice, her music incorporates elements of varied styles and genres, including pop, country pop, hip hop, experimental, and rock. Cyrus has attained the most US Billboard 200 top-five albums in the 21st century by a female artist, with a total of thirteen entries. Her personal life, public image, and performances have often sparked controversy and received widespread media coverage.
Not exactly sure where she could fit in, but she has such a large community that feels untapped.
Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her narrative songwriting, which often takes inspiration from her personal life, has received widespread critical praise and media coverage.
Justin / Haley Bieber
I feel like they are both such big names and have limited ventures outside of their music and modeling. I think there is space for both of them to expand their brands.
Already has his alcohol brand “INDOGGO”. He is very close to Martha Stewart and is always talking about food and snacks around smoking. I think he could launch a food line specifically with weird combinations of flavors to cater to people who have just smoked
Calvin Cordozar Broadus Jr. (born October 20, 1971), known professionally as Snoop Dogg (previously Snoop Doggy Dogg and briefly Snoop Lion), is an American rapper, singer, songwriter, actor, record producer, media personality, and businessman. His fame dates to 1992 when he featured on Dr. Dre's debut solo single, "Deep Cover", and then on Dre's debut solo album, The Chronic. Snoop has since sold over 23 million albums in the United States and 35 million albums worldwide.
Ashley Graham is a huge proponent of body love while focusing on the importance of health and fitness. She is also becoming somewhat of a “mom influencer” so she could be interesting for a partnership that focused on food for babies/kids.
I think the world of fitness instructors have become an increasingly popular one. I feel like people are more loyal to the instructor versus the brand (i.e. loyal to Ally Love over Peloton). There could be an opportunity to partner with various fitness instructors to create a fast-casual chain designed with meals that cater to the type of workout you just did. She recently partnered with Sweetgreen and had her own limited edition bowl.
Alistair Love (born 22 August 1991) is a Scottish professional footballer who plays as a defender and winger for Clyde. Love has previously played for St Mirren, East Stirlingshire, Annan Athletic, Albion Rovers and Brechin City, as well as Stenhousemuir on loan.
She is very involved in children's diets and health. She launched "Let's Move" which educates youth on healthy habits. She could create a brand that primarily makes healthy after-school snacks.
Michelle LaVaughn Robinson Obama (née Robinson; born January 17, 1964) is an American attorney and author who served as the First Lady of the United States from 2009 to 2017. She was the first African-American woman to serve in this position. She is married to the 44th President of the United States, Barack Obama.
Tracy Anderson Method
Tracy Anderson Method has a cult-like following for her exercise classes. She could expand into her own line of drinks / pre or post work out snacks.
George Timothy Clooney (born May 6, 1961) is an American actor, film director, producer, screenwriter and philanthropist. He is the recipient of three Golden Globe Awards and two Academy Awards, one for acting in Syriana (2006) and the other for co-producing Argo (2012). In 2018, he was the recipient of the AFI Lifetime Achievement Award.
Publicly invested in Clevr Brands, a Santa Barbara based wellness company. She could easily start her own wellness brand and find success.
Ariyan Arslani (born December 2, 1983), better known by the stage name Action Bronson, is an American rapper, chef, and television presenter. In August 2012, he signed with Warner Bros. Records, but was later moved to the Atlantic Records-distributed label Vice Records.
Vegetarian, very vocal about healthy eating and general wellness
Clifford Joseph Harris Jr. (born September 25, 1980), better known by the stage names T.I. and Tip (often stylized as TIP or T.I.P.), is an American rapper, singer, songwriter, actor, record producer, and entrepreneur. He signed his first major-label record deal in 1999 with Arista subsidiary LaFace. In 2001, he formed the southern hip hop group P$C, alongside his longtime friends and fellow Atlanta-based rappers Big Kuntry King, Mac Boney, AK and C-Rod. Upon being released from Arista, Harris signed to Atlantic and subsequently became the co-chief executive officer (CEO) of his own label imprint, Grand Hustle Records, which he launched in 2003. Harris is also known as one of the pioneers of the hip hop subgenre trap music, along with fellow Atlanta-based rappers Jeezy and Gucci Mane.
Vegetarian, very vocal about health and the environment. He could be an interesting partner in a fast-casual restaurant that has zero percent waste or is all upcycled foods etc.
Leonardo Wilhelm DiCaprio (; Italian:[diˈkaːprjo]; born November 11, 1974) is an American actor, film producer, and environmentalist. He has often played unconventional roles, particularly in biopics and period films. As of 2019, his films have grossed $7.2 billion worldwide, and he has placed eight times in annual rankings of the world's highest-paid actors.
Not sure where she could fit in, but there could be an opportunity.
She has been very vocal about having Hashimoto's (low thyroid) disease and has managed it through diet and lifestyle. She could be an interesting partner of teas, drinks, or vitamins to are geared towards bloat from autoimmune diseases
Jelena Noura "Gigi" Hadid (born April 23, 1995) is an American model. In November 2014, Hadid made her debut in the Top 50 Models ranking at Models.com. In 2016, she was named International Model of the Year by the British Fashion Council. Over the span of four years, Hadid has made 35 appearances on international Vogue magazine covers.
She is an influencer who is big on TikTok. She recently partnered with Erewhon and had a smoothie named after her. She has also partnered with Chipotle. She is a big fan of ProLon.
She has gained such a following in the past year. She promotes lots of other wellness brands and health restaurants. She could partner with a celebrity and launch a health market in NYC or launch her own brand of supplements. Could also do well launching a non alcoholic cocktail line. She is a big participant in the sober trend.