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Kevin’s old interview transcript

in the early days when i started you know my degrees in music i started recording and i have to spend all this money to go into a studio and all this stuff and so the first thing that technology did was kind of made it possible for someone with very little technical skills to be their own engineer to to to have the basic skills it did level the playing field a little bit there and and allow access and i think at film you've seen the same thing

Kevins wardrobe malfunction experience i read in your bio that you had some experience with a wardrobe malfunction in 1999 2002 yeah yeah what's that all about well that was tell me about the incident yeah i think everyone uh well a lot of people know that the famous janet jackson super bowl incident what was fascinating to me about the whole show is the amount of preparation and that's where that show actually learned a lot about just um building contingency plans right and and not leaving things to chance and i think we sat in like a four hour meeting just building contingencies for every possible scenario for you know power to fail for all this stuff and no one really built any contingency for anything like that and i think that was you know kind of the funny part is that no matter what you did to prepare you know no one really thought about well what if you know what if our talent and i truly to this day believe it wasn't anything planned by the network it was something planned between the autism the two artists that yeah um and someone may you know disagree with it but uh i don't think anyone had built in that contingency like what if we lose control of our artists you know

Kevins passion for technology you're a creative you're also a technologist yeah he built a database that allows to leverage talent can you tell me more about that because and specifically the reason why i'm intrigued by it is creatives typically aren't very good at the technical part of the world you obviously saw a sweet spot there you leverage that you're allowing technology to leverage some of your creativity itself i'd just love to know more about it um

yeah well the the database you know which uh actually we call dbocl which is i think aptly named uh which is really database organizing celebrity logistics but uh it's also is relates to just the debacle of putting on live television events any event in general it becomes a debacle at some point uh in in from the production end it just always feels like at some point everything's falling apart and so it really just is a way to to put all the information in one place and allow everyone to access it and and for me it was um mainly about watching all these individual teams of people very smart very creative hardworking people just slaving away at something that they didn't need to be slaving away at everyone duplicating each other's data everyone you know messing up all the data because they're all just tired and working off of their individual things so i really want to create like a shared platform where everyone could come in everyone adds a little bit piece of the puzzle and then that creates the the final hole and for me the interest was partly just honestly just to save my own time so i i my interest is in writing and directing and and kind of creating things and yet i had to make money and i so i had to take these jobs as in production and so i realized well if i could automate half of what i did so what would normally be a 10 hour day of work maybe i could do in five hours because i automated now i have five more hours to work on my own stuff

Advice for brands what are the opportunities you think are there especially if i was having a discussion with say somebody represents a brand what would be your advice as to where they could go creatively as opposed to the tried and true methods today the brands that do it well i believe are the ones that that find artists digital artists performance artists whatever it may be music artists and and truly invest in them in a long-term kind of process which means they've got to give them room to experiment they've got to give them some flexibility and that's very hard for a brand to do it's very hard for from an advertising perspective but first they want to see immediate return on their investment and second is they've got it's a huge level of trust i find the artists are the best at figuring out how to integrate something honestly oh i see and i find that when it comes from the top down from an advertising it just feels forced i mean even sometimes when i'm on my facebook and i and i just just see this ad come in that's just so obviously not a post of my friend you know and i have another friend who's on instagram all the time and it's so obvious to me that she's being paid i think the brands that that can do it more successfully will be the ones that really can work with an artist long term and can allow the artist to figure out how to incorporate that into their work in an honest way

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