Justin’s Doc Launch Guide: How to build and share wildly popular docs

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Core message

Draft the most important elements of the doc.

Core message

What is the single message you’re trying to convey? Write the hook for the tweet.


Have they heard of Coda? What are their cares and concerns?

Problems it solves

List 2-3 problems specific to the audience.

Feelings we’re hoping to evoke

How do you want the reader/user to feel?

Insider secrets

What are some fun secrets about this doc/idea that may not be obvious?

Goals and expected reach

What's the tangible metric you’re trying to achieve?
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