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Justin’s Doc Launch Guide: How to build and share wildly popular docs
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Justin’s Doc Launch Guide: How to build and share wildly popular docs
Justin’s Doc Launch Guide: How to build and share wildly popular docs
Justin’s Doc Launch Guide: How to build and share wildly popular docs
Core message
Brainstorm doc titles
Example: Doc title brainstorm for this doc
Social copy
Peer review
Publish the doc
Rolling thunder
Core message
Draft the most important elements of the doc.
Core message
What is the single message you’re trying to convey? Write the hook for the tweet.
Audience
Have they heard of Coda? What are their cares and concerns?
Problems it solves
List 2-3 problems specific to the audience.
Feelings we’re hoping to evoke
How do you want the reader/user to feel?
Insider secrets
What are some fun secrets about this doc/idea that may not be obvious?
Goals and expected reach
What's the tangible metric you’re trying to achieve?
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