Core message
Core message

Draft the most important elements of the doc.

Draft the most important elements of the doc.

What is the single message you’re trying to convey? Write the hook for the tweet.

Have they heard of Coda? What are their cares and concerns?

List 2-3 problems specific to the audience.

How do you want the reader/user to feel?

What are some fun secrets about this doc/idea that may not be obvious?

What's the tangible metric you’re trying to achieve?

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Core messageCore message