KCM 2024 Objectives

rider who takes transit a few times per month (1-4)

unpredictable transit usage

rely on transit for one-off needs (i.e. events, inclement weather, travelling to airport)

have an alternate mode of travel (i.e. walk, car, carpooling)

choice rider

ORCA user?

how might we increase transit usage outside of commuting to work?

rider who has recently joined TGT

how might we sustain the habit of riding transit

rider who rode transit pre-pandemic

build more well defined user personas to be able to pre-pandemic riders

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