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Personas
Buyer Personas
User Personas
Table 5
Personas
Behaviors
Campaigns
Outcomes
Tableau
1
Daily commuter
People who ride any modality between 7/9 times a week during on peak hours
Ride at least 4 times during off peak hours this month
Decongest traffic
Hours on trips
2
Early bird
People who ride before 6am
Ride at least 2 times per week after 6 am
Change behavior
Hours on trip
3
The new one
People who joined the app in the past 2 months
Ride between 4 to 8 times a week to receive a great reward and perhaps be put into a streak campaign
Grow ridership
+-4,000 since March 2023
4
The winter hermit
People who rode last summer/autumns but not during the winter
Good days and sun are back, come out and ride again on Seattle Transit.
Grow ridership
Need a user table
5
Casual rider
People who rode any modality during off peak hours between 2 and 4 times a week
add one trip each week for 2 month
example: start with 2 on W1, then 3 on w2, 4 on w3...
Turn casual rider in daily rider
210: streak march
6
The traveler
People who went to the airport or train station at least 1 in the past month
Summer is around the corner, going on vacation somewhere? Go to the airport or train station again and earn a bigger rewards
Grow ridership
Need a user table with location
There are no rows in this table
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