Summary - Growth is achieved in 2 ways
Establish Velocia in more markets When more people earn points AND remain active the longer we make $$ Increase our footprint in more markets
Gaining credibility in more markets allows us to gain more leverage with channel partners to help further grow the business
How do we do this?
Sign deals with more transit agencies Work with channel partners as a value added service to access transit agencies that they work with How does product support this?
Enable internal teams to support multiple agencies (i.e. scaling internal processes)
Grow from within
Once we’re able to sign with a new market our main objective is maximize the clients full incentive budget while maintaining a valuable ROI
How do we do this?
Deliver high value campaigns that encourage people in that market to ride more Create a world class user experience that riders want to keep coming back to How does product support this?
Enable as many users as possible to earn points Create a great user experience that engages and retains users