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Growth Strategy

Product Strategy Canvas
brief

Summary - Growth is achieved in 2 ways

More business
Establish Velocia in more markets
More points
When more people earn points AND remain active the longer we make $$

Increase our footprint in more markets

Gaining credibility in more markets allows us to gain more leverage with channel partners to help further grow the business
⁠

How do we do this?

Sign deals with more transit agencies
Work with channel partners as a value added service to access transit agencies that they work with

How does product support this?

Enable internal teams to support multiple agencies (i.e. scaling internal processes)

⁠

Grow from within

Once we’re able to sign with a new market our main objective is maximize the clients full incentive budget while maintaining a valuable ROI
⁠

How do we do this?

Deliver high value campaigns that encourage people in that market to ride more
Create a world class user experience that riders want to keep coming back to

How does product support this?

Enable as many users as possible to earn points
Create a great user experience that engages and retains users
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