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Growth Strategy

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Product Strategy Canvas

vision

changing rider behavior through incentives

relative costs

tr

trade-offs

embedded web app
integrate directly into partner apps as opposed to having our own stand alone app
loyalty program
our goal is NOT to keep users loyal to using transit or a certain app but rather to incentivize users to start and continue riding transit

unique activities

embedded web app
live where users currently are
complete rider profile
aggregate multiple sources to build a more complete rider persona
capabilities & systems
partnerships!
rewards is only successful if there already is some user facing transit app in the market
market
buyer - transit agencies
user - rider
value prop
messaging
growth
key metrics
ask yourself

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