Ideating Solutions

Design Approach

Considering our sellers are not digitally native, we decided to keep a short learning curve and maintain minimal design elements.

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For Showing WDRP

How to show WDRP price in the list, without making it more cluttered and building information overload.

Meesho is the first player in India to launch a returns unbundling project. Hence, there is no outside-in benchmarking available in India.

Outside India, Taobao is the player who makes customers separately pay the return shipping fee. However, we did not get any access to the Taobao seller panel, so there is no outside-in data available.

Which is good to have vs must to have

Took Deeper understanding around all information currently present

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To avoid showing so much information on one level, we tried to think if we can take some information out of this listing and may be shift to next level.

For this we decided to do user calling to understand which information helps in decision making

Our Hypothesis

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Identified Transfer price is a grey area which we can use

User Calling

To understand importance of Transfer price on listing, we connected with 6 suppliers, in which we kept 3 small scale and 3 large scale suppliers

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Final takeaway

Transfer price is not contributing alot in decision making, so from listing we can remove it. But will keep it on further levels.

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Previous Ideations

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For showing VSKU

Competitor Analysis

To understand how other platform solved this problem, we decided to do competitive analysis of our top competitors, in which we picked Amazon, Flipkart, Shopee.

Amazon, Flipkart and Shopee all have product listing available at variant (size) level

Shopee

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