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Tennis Balls (sample ad plan)

This campaign will encourage people to purchase Acme Explosive Tennis Balls on your web site.

Campaign Setup

Campaign Objective

Conversions

💡 This tells the platform how to most effectively optimize delivery of your ad campaign. [

Glossary of Campaign Terms⁠

]

Special Ad Category

None

💡 Required disclosure for ads relating to housing, employment, credit, or social issues. [

more info⁠

]

Campaign Name

eQ: Conversions / Splodey Tennis Balls

💡 This is how your campaign will appear in your ads manager.

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Budget and Targeting

Budget

Lifetime Budget: $18,500 CDN

💡 Media spend will be billed directly to the payment method you have on file with Facebook, using the currency your ad account was originally set up with. (engageQ does not take a markup.)

Campaign Run

Starts: June 1, 2019 - 7am

Ends: June 20, 2019 - 11pm

💡 Time zone is based on your ad account's settings

Audience

Younger coyotes who live within 25 miles of Toronto.

Location: Toronto +25 miles (excluding USA)

Age: 18-35

Gender: All

Interests: Roadrunners, Roadrunners Magazine, blowing things up, how to fall off a cliff, animals that say "beep beep", best canyons to fall into, Antagonists Anonymous, slapstick, Fast and Furry-ous.

Interests Expansion: Off

Languages: English only (all variants)

Connections: No mandatory social graph connections

Exclusions: None

Placements

Facebook News Feed (mobile and desktop)

Instagram Feed

Instagram Stories

Instagram Explore

💡 This is where your ads will appear. engageQ may tweak this prior to or during the campaign to ensure maximum delivery and effectiveness. [

Ad Placements⁠

]

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Ad Creative

Media

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Box_of_ACME_EXPLOSIVE_TENNIS_BALLS_(screencap).jpg

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Text

Primary Text:

When you need to get those rascally roadrunners, only the best will do. Buy Acme Explosive Tennis Balls here: wilecoyote.com/balls

Headline:

"Beep Beep" THIS, Buddy.

Description:

Acme Industries

Destination URL:

wilecoyote.com/balls

Call-To-Action:

Learn More

🔎 See

Ad Previews⁠

to preview how these text elements will appear in your ad.

Potential Issues

The current purchase form contains a large post-Submit legal disclaimer. These disclaimers are known to reduce the number of purchases (i.e., the language scares people off). This is especially problematic given the fact that your primary audience, coyotes, can't read.

Updates

We will email you regular updates as the campaign proceeds. You will be able to find those updates archived here for review at any later time.

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June 5, 2019⁠

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🔑 engageQ use only

May 12, 2019 at 11:35:36 AM - sent to client

May 14, 2019 at 9:30:21 AM - client changes received: Full sentence case on image captions and headline, remove “dumbass roadrunners” from copy, changes to description

May 19, 2019 at 11:57:29 AM — image changes finalized; revised plan sent to client

May 22, 2019 at 12:23:43 PM — Approved by Wil E Coyote. (“Looks good! Let's kill some roadrunners!”)

May 29, 2019 at 3:15:59 PM — placed into distribution