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Location: Toronto +25 miles (excluding USA)Age: 18-35Gender: AllInterests: Roadrunners, Roadrunners Magazine, blowing things up, how to fall off a cliff, animals that say "beep beep", best canyons to fall into, Antagonists Anonymous, slapstick, Fast and Furry-ous.Interests Expansion: OffLanguages: English only (all variants)Connections: No mandatory social graph connectionsExclusions: None
Facebook News Feed (mobile and desktop)Instagram FeedInstagram StoriesInstagram Explore
Primary Text: When you need to get those rascally roadrunners, only the best will do. Buy Acme Explosive Tennis Balls here: wilecoyote.com/ballsHeadline: "Beep Beep" THIS, Buddy.Description: Acme IndustriesDestination URL: wilecoyote.com/ballsCall-To-Action: Learn More
The current purchase form contains a large post-Submit legal disclaimer. These disclaimers are known to reduce the number of purchases (i.e., the language scares people off). This is especially problematic given the fact that your primary audience, coyotes, can't read.
May 12, 2019 at 11:35:36 AM - sent to clientMay 14, 2019 at 9:30:21 AM - client changes received: Full sentence case on image captions and headline, remove “dumbass roadrunners” from copy, changes to descriptionMay 19, 2019 at 11:57:29 AM — image changes finalized; revised plan sent to clientMay 22, 2019 at 12:23:43 PM — Approved by Wil E Coyote. (“Looks good! Let's kill some roadrunners!”)May 29, 2019 at 3:15:59 PM — placed into distribution
Tennis Balls (sample ad plan)
This campaign will encourage people to purchase Acme Explosive Tennis Balls on your web site.
Campaign Setup
Campaign Objective
Conversions
💡 This tells the platform how to most effectively optimize delivery of your ad campaign. []
Special Ad Category
None
💡 Required disclosure for ads relating to housing, employment, credit, or social issues. []
Campaign Name
eQ: Conversions / Splodey Tennis Balls
💡 This is how your campaign will appear in your ads manager.
Budget and Targeting
Budget
Lifetime Budget: $18,500 CDN
💡 Media spend will be billed directly to the payment method you have on file with Facebook, using the currency your ad account was originally set up with. (engageQ does not take a markup.)
Campaign Run
Starts: June 1, 2019 - 7am
Ends: June 20, 2019 - 11pm
💡 Time zone is based on your ad account's settings
Audience
Younger coyotes who live within 25 miles of Toronto.
Placements
💡 This is where your ads will appear. engageQ may tweak this prior to or during the campaign to ensure maximum delivery and effectiveness. []
Ad Creative
Media
Text
Potential Issues
Updates
We will email you regular updates as the campaign proceeds. You will be able to find those updates archived here for review at any later time.
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